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EP 12 - Connecting Asia & Europe Through Marketing (Interview)
Manage episode 286650980 series 2850771
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Globalization, with the help of technology has been bringing people, countries and continents closer together at an increasingly faster rate every year. With the rise of companies such as Amazon, it has been increasingly easier to "physically have your products available and sell them internationally". But making your products available and actually successfully developing your brand in a new market are 2 different things.
In this episode we are joined by Kathryn Read, who is originally from the UK, but now resides in Austria. She is currently a marketing consultant, where she supports companies from Europe trying to enter Asia and vice versa. She has a lot of interesting stories and experiences, working with both cultures.
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