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#69: Diego Diverde - VP of Sales at Greener Pastures Chicken
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In this episode of Powered by Protein, host Neil Dudley interviews Diego Diverde, the Sales Director for Greener Pastures Chicken. Diego shares how their farm raises organic, grass-fed chickens using regenerative farming practices. Find out what regenerative farming is and how it helps improve soil health and sustainable food production with Diego Diverde.
Links:
Rebel without a Crew by Robert Rodriguez
Topics:
(1:03) - Introducing Diego and GPC
(4:40) - How many people do you think understand the nuances about chicken in our country?
(6:35) - How can you leverage the claims GPC makes?
(10:02) - Eating for a goal vs. eating for experience
(14:22) - The Sales role for Farmers and Ranchers
(17:11) - Virtual Kitchens
(19:43) - Why did Von Miller join GPC?
(22:44) - What’s your approach to branding?
(25:19) - Is there a specific breed of chicken you use?
(26:48) - How is the drought affecting you?
(27:11) - Certified Human claims
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