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#77 - Unraveling your Business Identity pt 2. Your Customer’s Identity
Manage episode 401241384 series 2803547
SUMMARY
In this episode, we explore the intricate world of establishing a unique business identity in the textile craft market. The key, I emphasize, is standing out authentically amid saturation.
I advocate aligning personal values with business ethos and guide listeners through the transition from crafter to successful business owner. We focus on two vital aspects: your identity as a business owner and your customer's identity. Understanding the passion-driven nature of the textile craft industry, I stress the importance of identifying your ideal customer to create a sustainable business model.
The episode addresses challenges in this industry, like customer perspectives on pricing, urging honesty and a holistic approach. A step-by-step process to find your business identity is outlined, emphasizing individuality and alignment with your customer's identity.
FULL SHOW-NOTES WITH TAKEAWAYS
https://www.patternshift.fm
GET ON THE LIST for updates and actionable tips!
BEST QUOTE FROM THE EPISODE
"If you're honest and true to yourself, you'll feel good
Get 50% off the Business Circle Program this Summer. No live video, no 1:1 sessions and you have to do 4 hours of work each week to see results. If you are willing to put in the work, you get the BCP and a guest pass to the community for only €600,- instead of €1200,-.
This is a very generous offer if I do say so myself and it's not based on scare tactics but a way for me to find out if an evergreen course would work. An experiment. This might be your last chance! www.patternshift.fm
If you want to build or grow your business in textile crafts, why don't you join our online community for a small, monthly contribution of only 10 euros, which is $10 ish. You get to hang out, learn from and share your business. And your craft journey with all the lovely people there, support the podcast at the same time and you get everything wrapped into one loving package. I would love to welcome you there.
Go to Patternshift.fm and click
☆ other ways to SUPPORT THE SHOW ☆
If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement!
- is super easy with two clicks and is anonymous for those who use the Apple app. Monthly or yearly. One amount. 4,-
Buzzsprout (my podcast platform) subscription
- one click, fill out your bank details. Monthly. Choose your amount from 3,- and up. Leave your name and get a shoutout (if you want).
for the next cohort of the Ja, Wol Business Program!
☞ GET BI-WEEKLY ACTIONABLE BUSINESS TIPS AND INSIGHTS & EPISODE UPDATES ☜☆ SIGN UP HERE! ☆
☞ FIND OTHER BUSI...
Kapitel
1. Business Identity and Connecting With Customers (00:00:00)
2. Understanding Your Ideal Customer (00:14:25)
3. Crafting a Brand That Connects (00:28:40)
4. Supporting Podcast, Joining Community (00:36:14)
88 episoder
Manage episode 401241384 series 2803547
SUMMARY
In this episode, we explore the intricate world of establishing a unique business identity in the textile craft market. The key, I emphasize, is standing out authentically amid saturation.
I advocate aligning personal values with business ethos and guide listeners through the transition from crafter to successful business owner. We focus on two vital aspects: your identity as a business owner and your customer's identity. Understanding the passion-driven nature of the textile craft industry, I stress the importance of identifying your ideal customer to create a sustainable business model.
The episode addresses challenges in this industry, like customer perspectives on pricing, urging honesty and a holistic approach. A step-by-step process to find your business identity is outlined, emphasizing individuality and alignment with your customer's identity.
FULL SHOW-NOTES WITH TAKEAWAYS
https://www.patternshift.fm
GET ON THE LIST for updates and actionable tips!
BEST QUOTE FROM THE EPISODE
"If you're honest and true to yourself, you'll feel good
Get 50% off the Business Circle Program this Summer. No live video, no 1:1 sessions and you have to do 4 hours of work each week to see results. If you are willing to put in the work, you get the BCP and a guest pass to the community for only €600,- instead of €1200,-.
This is a very generous offer if I do say so myself and it's not based on scare tactics but a way for me to find out if an evergreen course would work. An experiment. This might be your last chance! www.patternshift.fm
If you want to build or grow your business in textile crafts, why don't you join our online community for a small, monthly contribution of only 10 euros, which is $10 ish. You get to hang out, learn from and share your business. And your craft journey with all the lovely people there, support the podcast at the same time and you get everything wrapped into one loving package. I would love to welcome you there.
Go to Patternshift.fm and click
☆ other ways to SUPPORT THE SHOW ☆
If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement!
- is super easy with two clicks and is anonymous for those who use the Apple app. Monthly or yearly. One amount. 4,-
Buzzsprout (my podcast platform) subscription
- one click, fill out your bank details. Monthly. Choose your amount from 3,- and up. Leave your name and get a shoutout (if you want).
for the next cohort of the Ja, Wol Business Program!
☞ GET BI-WEEKLY ACTIONABLE BUSINESS TIPS AND INSIGHTS & EPISODE UPDATES ☜☆ SIGN UP HERE! ☆
☞ FIND OTHER BUSI...
Kapitel
1. Business Identity and Connecting With Customers (00:00:00)
2. Understanding Your Ideal Customer (00:14:25)
3. Crafting a Brand That Connects (00:28:40)
4. Supporting Podcast, Joining Community (00:36:14)
88 episoder
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