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OTT Exec Podcast S4 E7: Kevin Kurtz, CEO of Bold Baking Network
Manage episode 403931185 series 3419948
Innehåll tillhandahållet av Brian Mahony. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Brian Mahony eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
1) Kevin's background at Lucasfilm, Electronic Arts, Walt Disney Pictures, and Zynga; 2) Learning about merchandising, gaming, and communities when launching the Pokémon franchise to the USA; 3) Why EA (Sims franchise) and Zynga (Words with Friends) highlighted the powerful combination of content, gaming, and communities; 4) Genesis of Bold Baking Network; 5) How "baking" is different from "cooking"-- it's about joy and love; 6) 500 million video views and 8 million monthly unique viewers; 7) What does it mean to build a content "universe"; 8) How Star Wars created a "cross-generational" community; 9) Role of mobile for building out your community; 10) Bold Baking Network's plans for a new FAST channel; 11) Working with SpaceMob for OTT platform and distribution; 12) Viewer acquisition strategy; 13) Importance of including live content for the baking audience; 14) Gamification of the UX; 15) Kevin's passion for cinema.
Also watch on YouTube: https://www.youtube.com/@ottexecutive
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