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The Avant-Garde Aviana Wines
Manage episode 399085630 series 2821855
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This brand is what you get when you combine the 4th generation of a historic wine brand (Charles Krug Winery, first established in 1862), with an off-shoot winery that is predominantly owned by women who exhibit the courage and grace of the family’s immigrant matriarch (C Mondavi & Family), and a passion to support nonprofit causes (Equality Now), and blend it all into a wine brand that is enhanced with innovative augmented reality technology. What's more, the juice is sourced from three European countries to provide a certain je ne sais quoi! It's Aviana. Giovanna Mondavi explains the inspiration and purpose behind this remarkable wine.
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