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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
NPR: Piano jazz short podcast
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Innehåll tillhandahållet av NPR National Public Radio. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av NPR National Public Radio eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
A preview of upcoming conversations and improvisations with Marian McPartland and the brightest stars from the world of jazz.
…
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88 episoder
Markera alla som (o)spelade ...
Manage series 2125968
Innehåll tillhandahållet av NPR National Public Radio. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av NPR National Public Radio eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
A preview of upcoming conversations and improvisations with Marian McPartland and the brightest stars from the world of jazz.
…
continue reading
88 episoder
Alla avsnitt
×Guitarist Pat Metheny is one of the brightest stars in the jazz firmament. The only person to win a Grammy in ten different categories, the ever-evolving artist is constantly experimenting with new technology and honing his improvisational skills and unique style. On this 2006 Piano Jazz, The Pat Metheny Trio, which includes bassist Christian McBride and drummer Antonio Sanchez, performs an exclusive version of "Go Get It" and "Bright Size Life.…
Guitarist Pat Metheny is one of the brightest stars in the jazz firmament. The only person to win a Grammy in ten different categories, the ever-evolving artist is constantly experimenting with new technology and honing his improvisational skills and unique style. On this 2006 Piano Jazz, The Pat Metheny Trio, which includes bassist Christian McBride and drummer Antonio Sanchez, performs an exclusive version of "Go Get It" and "Bright Size Life.…
Guitarist Pat Metheny is one of the brightest stars in the jazz firmament. The only person to win a Grammy in ten different categories, the ever-evolving artist is constantly experimenting with new technology and honing his improvisational skills and unique style. On this 2006 Piano Jazz, The Pat Metheny Trio, which includes bassist Christian McBride and drummer Antonio Sanchez, performs an exclusive version of "Go Get It" and "Bright Size Life.…
Long acknowledged as one of the world's leading sopranos, Eileen Farrell (1920 – 2002) was comfortable in the spotlight of opera, jazz, and the blues. She began her career as a classical and operatic singer, and in the 1980s began performing pop. Of the change, Farrell said, "In opera there is a certain person you have to be. Doing pop, I can be whoever I want to be."…
Grammy Award-winning pianist, composer, and bandleader Michel Camilo is one of the most fascinating jazz artists working today. A prodigy from the Dominican Republic, he began his professional career at sixteen, the youngest member of the National Symphony Orchestra. In his twenties he moved to New York City, where he took the jazz scene by storm with his whirlwind approach to music, technical brilliance, and post-bop Latin rhythms. In this 1989 Piano Jazz session, Camilo plays his own composition "Nostalgia."…
Long acknowledged as one of the world's leading sopranos, Eileen Farrell (1920 – 2002) was comfortable in the spotlight of opera, jazz, and the blues. She began her career as a classical and operatic singer, and in the 1980s began performing pop. Of the change, Farrell said, "In opera there is a certain person you have to be. Doing pop, I can be whoever I want to be."…
Grammy Award-winning pianist, composer, and bandleader Michel Camilo is one of the most fascinating jazz artists working today. A prodigy from the Dominican Republic, he began his professional career at sixteen, the youngest member of the National Symphony Orchestra. In his twenties he moved to New York City, where he took the jazz scene by storm with his whirlwind approach to music, technical brilliance, and post-bop Latin rhythms. In this 1989 Piano Jazz session, Camilo plays his own composition "Nostalgia."…
Long acknowledged as one of the world's leading sopranos, Eileen Farrell (1920 – 2002) was comfortable in the spotlight of opera, jazz, and the blues. She began her career as a classical and operatic singer, and in the 1980s began performing pop. Of the change, Farrell said, "In opera there is a certain person you have to be. Doing pop, I can be whoever I want to be."…
Grammy Award-winning pianist, composer, and bandleader Michel Camilo is one of the most fascinating jazz artists working today. A prodigy from the Dominican Republic, he began his professional career at sixteen, the youngest member of the National Symphony Orchestra. In his twenties he moved to New York City, where he took the jazz scene by storm with his whirlwind approach to music, technical brilliance, and post-bop Latin rhythms. In this 1989 Piano Jazz session, Camilo plays his own composition "Nostalgia."…
Pianist Gene Harris (1933 – 2000) was an integral part of the well-known group The Three Sounds trio, with bassist Andy Simpkins and drummer Bill Dowdy. After a brief hiatus in the 1970s, he teamed up with bassist Ray Brown to form a new group and also made his way as a solo act. An accomplished leader and sideman, Harris played with such greats as Aretha Franklin, Lou Rawls, and B.B. King. On this 1988 Piano Jazz, Harris opens with a slow and easy "Black and Blue," then McPartland joins him on "Bag's Groove."…
Pianist Gene Harris (1933 – 2000) was an integral part of the well-known group The Three Sounds trio, with bassist Andy Simpkins and drummer Bill Dowdy. After a brief hiatus in the 1970s, he teamed up with bassist Ray Brown to form a new group and also made his way as a solo act. An accomplished leader and sideman, Harris played with such greats as Aretha Franklin, Lou Rawls, and B.B. King. On this 1988 Piano Jazz, Harris opens with a slow and easy "Black and Blue," then McPartland joins him on "Bag's Groove."…
Pianist Gene Harris (1933 – 2000) was an integral part of the well-known group The Three Sounds trio, with bassist Andy Simpkins and drummer Bill Dowdy. After a brief hiatus in the 1970s, he teamed up with bassist Ray Brown to form a new group and also made his way as a solo act. An accomplished leader and sideman, Harris played with such greats as Aretha Franklin, Lou Rawls, and B.B. King. On this 1988 Piano Jazz, Harris opens with a slow and easy "Black and Blue," then McPartland joins him on "Bag's Groove."…
This week, Piano Jazz remembers Marlene VerPlanck (1933 – January 14, 2018), who died from cancer this year at age 84. One of the finest interpreters of American Popular Song, VerPlanck's artistic sensitivity made her a favorite of songwriters and listeners alike. As a studio singer, she was sought out by everyone from Frank Sinatra to KISS, and she also had a dynamic career as a solo performer. She was McPartland's guest in 1999. In this session, VerPlanck joins McPartland to sing "Skylark" and "Our Love is Here to Stay."…
This week, Piano Jazz remembers Marlene VerPlanck (1933 – January 14, 2018), who died from cancer this year at age 84. One of the finest interpreters of American Popular Song, VerPlanck's artistic sensitivity made her a favorite of songwriters and listeners alike. As a studio singer, she was sought out by everyone from Frank Sinatra to KISS, and she also had a dynamic career as a solo performer. She was McPartland's guest in 1999. In this session, VerPlanck joins McPartland to sing "Skylark" and "Our Love is Here to Stay."…
This week, Piano Jazz remembers Marlene VerPlanck (1933 – January 14, 2018), who died from cancer this year at age 84. One of the finest interpreters of American Popular Song, VerPlanck's artistic sensitivity made her a favorite of songwriters and listeners alike. As a studio singer, she was sought out by everyone from Frank Sinatra to KISS, and she also had a dynamic career as a solo performer. She was McPartland's guest in 1999. In this session, VerPlanck joins McPartland to sing "Skylark" and "Our Love is Here to Stay."…
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