What to do When Book Sales Start Slipping

Novel Marketing

Are your book sales starting to dip a bit? Perhaps your book sales were once great and are now starting to fall. You may see this drop in sales for several reasons, but you don’t have to stand by and watch them drop indefinitely.
Most bestselling books see their highest sales during the pre-order period, followed by the launch month, and then experience a slow, steady decline. But you can extend a book sales lifecycle.
In this week’s episode, we’ll talk about

• Why your sales may be declining
• Which sales problems you can fix (or not)
• How to reinvigorate your sales (sometimes with very little extra investment!)

Listen in or check out the blog post to discover why your sales might drop and get a robust list of marketing strategies to boost them back up.

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1. What to do When Book Sales Start Slipping (00:00:00)

2. First Check the Basics (00:01:46)

3. Reconnect With Your Existing Readers (00:05:06)

4. Deepen Your Connection to Your Existing Readers (00:08:54)

5. Fish in New Ponds (00:13:13)

6. One More Possible Reason Sales May Slip (00:24:45)