Marketing a Book Series with Kristina Stanley

Novel Marketing

The Holy Grail for many authors is to write a popular book series where readers of book one go on to read book two and so on. Writing a popular book series provides many marketing advantages, namely that your advertising is far more profitable.
But writing a series is also risky. Generally, you can only sell subsequent books to folks who purchased, read, and enjoyed the first book in the series.
For some authors, writing books in a series has shackled their otherwise good books to a relatively unappealing freshman effort.
So, how do you know if your book is a good fit for a series?
In this week’s episode, you’ll hear from Kristina Stanley, best-selling, award-winning author and the founder of Fictionary.co. We discuss

• Two types of series
• How to know if your idea can sustain a series
• Strategies for release and promotion of books in a series

Listen in or check out the blog version of this episode to learn about the many marketing advantages a completed series provides and how you can write a successful series.

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1. Marketing a Book Series with Kristina Stanley (00:00:00)

2. Could your book be a series? (00:04:09)

3. Does your book lead readers to want to read the next one? (00:09:35)

4. What is battered reader syndrome? (00:13:43)

5. How do you launch book one with a bang? (00:20:29)

6. How do you fight battered readers syndrome? (00:25:55)

7. What about releasing the first two books in the same year? (00:28:44)

8. Should authors create a box set when the series is finished? (00:35:07)

9. What tools help us write satisfying and enticing endings? (00:37:01)