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1 Make Money with AI Appointment Setting | Matt Deseno 32:38
Roslyn McLarty: How To Build a Mission-Driven Media Brand, Balancing Business and Burnout, Audience Growth Hacks, and More
Manage episode 450344816 series 3498518
Roslyn McLarty, is an executive coach and founder at Within. She is also the co-founder of The Gist, a sports media company for women and underserved sports fans. In this episode, Roslyn shares key insights on identifying market gaps, building a brand with a strong mission, and the strategies used to grow their audience from a few hundred to hundreds of thousands of subscribers. She also discuss managing burnout, and fostering self-growth, and introduces Within, a coaching business focused on trust-based client relationships.
Want more content like this?
Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com
- Work with Ryan's agency Tailwind
- Work with Matt's agency GrowLetter
Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.
Episode Topics & Timestamps
00:00
The Journey Begins: From Beta to Launch
02:58
Identifying the Market Gap: The Gist's Unique Proposition
06:02
Building the Brand: Mission and Values
08:47
Growing the Audience: Strategies and Early Successes
12:10
Scaling Up: From Local to National
15:01
Navigating Growth: Lessons Learned and Key Metrics
17:54
Creative Marketing: Guerrilla Tactics and Launch Events
20:54
The Importance of Mission-Driven Growth
24:02
Partnerships and Collaborations: Expanding Reach
27:02
Self-List Cleaning and Giveaway Strategy
35:01
Expansion and New Ventures
37:32
The Birth of Within: A Personal Development Platform
41:08
Understanding and Preventing Burnout
50:43
Growth Strategy for Coaching Business
Links Mentioned
51 episoder
Manage episode 450344816 series 3498518
Roslyn McLarty, is an executive coach and founder at Within. She is also the co-founder of The Gist, a sports media company for women and underserved sports fans. In this episode, Roslyn shares key insights on identifying market gaps, building a brand with a strong mission, and the strategies used to grow their audience from a few hundred to hundreds of thousands of subscribers. She also discuss managing burnout, and fostering self-growth, and introduces Within, a coaching business focused on trust-based client relationships.
Want more content like this?
Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com
- Work with Ryan's agency Tailwind
- Work with Matt's agency GrowLetter
Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.
Episode Topics & Timestamps
00:00
The Journey Begins: From Beta to Launch
02:58
Identifying the Market Gap: The Gist's Unique Proposition
06:02
Building the Brand: Mission and Values
08:47
Growing the Audience: Strategies and Early Successes
12:10
Scaling Up: From Local to National
15:01
Navigating Growth: Lessons Learned and Key Metrics
17:54
Creative Marketing: Guerrilla Tactics and Launch Events
20:54
The Importance of Mission-Driven Growth
24:02
Partnerships and Collaborations: Expanding Reach
27:02
Self-List Cleaning and Giveaway Strategy
35:01
Expansion and New Ventures
37:32
The Birth of Within: A Personal Development Platform
41:08
Understanding and Preventing Burnout
50:43
Growth Strategy for Coaching Business
Links Mentioned
51 episoder
Alla avsnitt
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1 Why Billions In Revenue Just Shifted To Newsletters 59:29
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1 He Sold His Newsletter To Barstool, Then Bought It Back 47:01
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1 How Ted Williams Sold His Local Newsletter For $5M, Led Axios Local From 0 To 30 Cities and 1M+ Subscribers, and Played a Pivotal Role In The $525M Axios Acquisition 1:04:04
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1 The "Newsletter Godfather" Who Wrote 4,000+ Newsletters For The Hustle, Axios, and Yahoo Sports 1:00:48
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1 Sponsorship Sales Masterclass (With Justin Moore) 58:24
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1 How To Grow Your Email List With Paid Ads (The Right Way) 50:32
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1 Trends We're Buying and Selling In 2025 54:57
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1 The Newsletter Industry In 2024 and What's Next 50:27
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1 How To Build a LinkedIn Audience From Scratch 47:05
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1 How Jason Woodruff Grew The Pour Over To 900,000+ Newsletter Subscribers and 7-Figures In Revenue Without a Social Following 53:21
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1 Roslyn McLarty: How To Build a Mission-Driven Media Brand, Balancing Business and Burnout, Audience Growth Hacks, and More 54:11
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1 Katy Huff: Lessons From $15M+ of Sponsorship Sales 38:26
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