From T-Shirt Experiment to a Loved Minimalist Lifestyle Brand with Jeff Sheldon

My Big Story with Christopher Swan

Jeff Sheldon, founder of Ugmonk, a brand that creates smartly designed apparel, work, and lifestyle products. Jeff’s engaging story includes the start of Ugmonk, where he experimented with an idea to bring to life, high-quality, unique items with a modern aesthetic. By designing just a few t-shirts, to see if they’d sell — a couple of years later, he’s working on this experiment full time now, running a well-loved company and brand for nine years.

We talk through Jeff’s story from a designer to a business owner, with highlights like adding a social good element to his business; why Jeff is so transparent with his followers; starting a family and balancing work-life; and the things that hold him back.

Jeff appears to be an average guy who is experimenting, learning, and enjoying his story. Of course he is clearly talented — creating wonderful products. But he’s also proof that we can follow a dream, do what we love, and also goes to show us, nice guys actually do win.

See more about this episode and the show at: MyBigStory.show

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