E29 - British Girl Bakes - From cupcakes to clicks. How Emily went from running a cupcake cafe to building a huge YouTube and online presence.

My Baking Journey

Emily Friend is an adventurer. She may have received a degree in law, but that wasn't enough to satisfy her. Having lived in various places around the world, she decided to move to Costa Rica.
It wasn't long after arriving that she realised she had a simple craving for the desserts she loved didn’t exist, so she had to go make it herself. The innocence of doing something like this turns her down a path of baking, running a cupcake shop in Costa Rica, selling this business, and eventually settling in LA.
All it takes is something like a child to come along and decide you need to find a new path. With no cafe of her own to run any more she had to figure out a new plan. An old video on her phone she uploaded to YouTube years prior ended up giving her an idea - go online and teach! The rest may be history but there’s a lot more to this story than just creating content. Listen on to get Emily’s full story.
Learn more about Emily here:
Website - https://www.britishgirlbakes.com
Youtube - https://www.youtube.com/c/BritishGirlBakes
Instagram - https://www.instagram.com/britishgirlbakes/

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This podcast is produced in London and Madrid by OLBAA.
OLBAA makes the best dessert packaging on the market because it's designed by a baker and not by a spreadsheet. From strong and tall cake boxes, to the game-changing tall cupcake boxes, OLBAA loves to innovate the packaging to make bakers' bakes look the best they can be. After all, you've spent hours making all those amazing desserts, why put them in a cheap and flimsy box? Show it off and make a statement with OLBAA.
To find out more, head over to www.olbaa.shop
Sponsorship enquires (starting at as little as £50) and any questions you may have, send them over to [e-mail]
See you next time on My Baking Journey!
-Haf & Rachel