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Innehåll tillhandahållet av Abhishek Rajagopal. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Abhishek Rajagopal eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
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The Future of Pricing: Context- Driven Pricing Model with Mark Stiving at Impact Pricing LLC

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Manage episode 461262209 series 3618844
Innehåll tillhandahållet av Abhishek Rajagopal. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Abhishek Rajagopal eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
In this episode of Monetize: The Art of Pricing, host Abhishek Rajagopal joins pricing expert Mark Stiving to discuss some vital information about modern pricing strategies.
Join them as they discuss:
  • The Context-Driven Pricing Model
  • The Value Table System
  • The Right Way to Pricing
  • The Significance of Having a Pricing Consultant or Team.
  • The Impact of AI on Pricing

Mark Stiving, PhD, MBA, is a widely recognized pricing expert and marketing pro who teaches companies how to boost revenues and realize their true value. With 25+ years’ experience in price segmentation, pricing product portfolios and visionary pricing, Mark’s analytical skills provide specific direction—and quantifiable results. As an award-winning speaker, Mark speaks at professional conferences for the Professional Pricing Society, International Quality and Productivity Center (IQPC), American Marketing Association, Consumer Electronics Design and Installation Association (CEDIA), Marketing Science and other professional settings. Mark is also the author of Impact Pricing: Your Blueprint for Driving Profits, which has helped business owners answer the fundamental question, “Am I pricing right?”
Episode Highlights
00:00 Intro
02:28 Context-Driven Pricing vs. Value-Based Pricing
04:29 The Benefit of Projecting Value
05:45 The Value Table
15:45 Doing Pricing Right
17:30 The Need for a Pricing Consultant
24:02 Pricing the Right Way
32:58 The Impact of AI on Pricing
Check out also other episodes here:
👉 Apple - https://apple.co/3AOvHIf
👉 YouTube - https://bit.ly/yt-monet-ize
👉 Spotify - https://spoti.fi/3Onir0i
Created by: Togai
Monetize - The Art Of Pricing is handcrafted by our friends over at: fame.so

  continue reading

7 episoder

Artwork
iconDela
 
Manage episode 461262209 series 3618844
Innehåll tillhandahållet av Abhishek Rajagopal. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Abhishek Rajagopal eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
In this episode of Monetize: The Art of Pricing, host Abhishek Rajagopal joins pricing expert Mark Stiving to discuss some vital information about modern pricing strategies.
Join them as they discuss:
  • The Context-Driven Pricing Model
  • The Value Table System
  • The Right Way to Pricing
  • The Significance of Having a Pricing Consultant or Team.
  • The Impact of AI on Pricing

Mark Stiving, PhD, MBA, is a widely recognized pricing expert and marketing pro who teaches companies how to boost revenues and realize their true value. With 25+ years’ experience in price segmentation, pricing product portfolios and visionary pricing, Mark’s analytical skills provide specific direction—and quantifiable results. As an award-winning speaker, Mark speaks at professional conferences for the Professional Pricing Society, International Quality and Productivity Center (IQPC), American Marketing Association, Consumer Electronics Design and Installation Association (CEDIA), Marketing Science and other professional settings. Mark is also the author of Impact Pricing: Your Blueprint for Driving Profits, which has helped business owners answer the fundamental question, “Am I pricing right?”
Episode Highlights
00:00 Intro
02:28 Context-Driven Pricing vs. Value-Based Pricing
04:29 The Benefit of Projecting Value
05:45 The Value Table
15:45 Doing Pricing Right
17:30 The Need for a Pricing Consultant
24:02 Pricing the Right Way
32:58 The Impact of AI on Pricing
Check out also other episodes here:
👉 Apple - https://apple.co/3AOvHIf
👉 YouTube - https://bit.ly/yt-monet-ize
👉 Spotify - https://spoti.fi/3Onir0i
Created by: Togai
Monetize - The Art Of Pricing is handcrafted by our friends over at: fame.so

  continue reading

7 episoder

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