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Pricing Mistakes You’re Making & How to Fix Them with Ulrik Lehrskov-Schmidt

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Manage episode 462591693 series 3618844
Innehåll tillhandahållet av Abhishek Rajagopal. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Abhishek Rajagopal eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
In this episode of Monetize: The Art of Pricing, host Abhishek Rajagopal welcomes pricing expert and author Ulrik Lehrskov-Schmidt. Together, they discuss the complexities of pricing strategies.
Join them as they discuss:
  • The Journey to Pricing Mastery
  • B2B vs. B2C Pricing Nuances
  • Pricing for Customer Value
  • Innovative Pricing Strategies in Action
  • The Expansion Cube Concept
  • When to Seek External Pricing Help

Ulrik Lehrskov-Schmidt is the Founder and Managing Partner at WillingnessToPay and a globally recognized authority on B2B SaaS pricing strategy. With over 20 years of experience, he has advised top SaaS companies, including Microsoft, SamsungNEXT, and Intel IGNITE, on complex pricing transformations. Ulrik holds an MA in Finance from Harvard and is the author of The Pricing Roadmap. His expertise has driven successful pricing models, resulting in substantial revenue growth for over 150 clients worldwide.
Episode Highlights

00:00 Intro
01:07 The Journey to Pricing Mastery
04:44 B2B vs. B2C Pricing Nuances
10:05 Pricing for Customer Value
19:37 Innovative Pricing Strategies in Action
30:55 The Expansion Cube Concept
43:09 When to Seek External Pricing Help
Episode Resources


Check out also other episodes here:
👉 Apple
👉 YouTube
👉 Spotify
Created by: Togai
Monetize - The Art Of Pricing is handcrafted by our friends over at: fame.so

  continue reading

7 episoder

Artwork
iconDela
 
Manage episode 462591693 series 3618844
Innehåll tillhandahållet av Abhishek Rajagopal. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Abhishek Rajagopal eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
In this episode of Monetize: The Art of Pricing, host Abhishek Rajagopal welcomes pricing expert and author Ulrik Lehrskov-Schmidt. Together, they discuss the complexities of pricing strategies.
Join them as they discuss:
  • The Journey to Pricing Mastery
  • B2B vs. B2C Pricing Nuances
  • Pricing for Customer Value
  • Innovative Pricing Strategies in Action
  • The Expansion Cube Concept
  • When to Seek External Pricing Help

Ulrik Lehrskov-Schmidt is the Founder and Managing Partner at WillingnessToPay and a globally recognized authority on B2B SaaS pricing strategy. With over 20 years of experience, he has advised top SaaS companies, including Microsoft, SamsungNEXT, and Intel IGNITE, on complex pricing transformations. Ulrik holds an MA in Finance from Harvard and is the author of The Pricing Roadmap. His expertise has driven successful pricing models, resulting in substantial revenue growth for over 150 clients worldwide.
Episode Highlights

00:00 Intro
01:07 The Journey to Pricing Mastery
04:44 B2B vs. B2C Pricing Nuances
10:05 Pricing for Customer Value
19:37 Innovative Pricing Strategies in Action
30:55 The Expansion Cube Concept
43:09 When to Seek External Pricing Help
Episode Resources


Check out also other episodes here:
👉 Apple
👉 YouTube
👉 Spotify
Created by: Togai
Monetize - The Art Of Pricing is handcrafted by our friends over at: fame.so

  continue reading

7 episoder

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