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Beth Pope | GoDaddy
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Manage episode 295145921 series 2933130
Innehåll tillhandahållet av Rusty Pepper & Dana Small, Rusty Pepper, and Dana Small. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Rusty Pepper & Dana Small, Rusty Pepper, and Dana Small eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
On this episode we visit with Beth Pope, the Procurement Manager for Marketing at GoDaddy to discuss her perspective as a UNICORN in the world of marpro since she previously worked as a marketer before crossing over to procurement... or as Rusty likes to say, "the darkside"!
Here are the key lessons discussed in this episode…
- Lessons learned as a marketer working in procurement
- Simplifying requirements & processes
- Gaining acceptance from marketing when launching a marpro department
- Aligning legal with marpro
- Questions marketers need to be asking their marpro peers
- Roles and playing Good Cop / Bad Cop
- RFP's - Using discretion to keep vendors honest, while also not being a disruption to the business
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