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Success Beyond Downloads: Creating a Podcast That Makes a Bottom-Line Difference in Your Business with Megan Dougherty
Manage episode 436593091 series 2803016
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Imagine a world where your podcast isn't just a vanity metric, but a powerhouse driving real business growth. It's time to uncover the unexpected truth behind podcasting for business with guest expert Megan Dougherty.
Tune into another insightful episode with our host, Patty Farmer, and guest, Megan Dougherty as they dive deep into the world of podcasting as a powerful tool for business growth and unpack the critical components of creating a podcast that goes beyond vanity metrics to drive real business impact.
Megan shares invaluable insights into aligning podcast goals with specific business objectives, setting clear KPIs, and maintaining consistency while incorporating various podcast directives. She highlights focusing on goals like increasing memberships, enhancing networking, and expediting sales cycles.
Together, they explore leveraging unearned and owned media, tracking meaningful success metrics, current trends like private podcasts and concise, audio-only content, offering a clear roadmap for both new and seasoned podcasters to make a significant impact on the bottom line.
Key Takeaways in the Episode:
Secrets to Podcasting for Business Growth
1. Understanding podcasting as a tool for specific business outcomes is crucial for growth.
2. Choosing a primary goal for the podcast helps in decision-making and consistency with business objectives.
3. Aligning podcast goals with business needs, setting meaningful KPIs, and maintaining a consistent podcast are key to driving tangible results.
Power of Private Podcasts for Engagement
1. Private podcasts can enhance member content sharing and offer exclusive bonus material.
2. Bite-sized audio content provides on-the-go listening experiences for busy audiences.
3. Integrating private podcasts and bite-sized content into business models caters to audience preferences and enhances engagement.
Effective Podcast Marketing Techniques
1. Leveraging video platforms like YouTube can increase podcast visibility and discoverability.
2. Short, live podcast intros focusing on immediate value capture listener interest effectively.
3. Aligning podcasting goals with business profitability, avoiding common mistakes, and tracking impactful metrics are crucial for successful podcast marketing strategies.
"When you start with, what do I need for my business that a podcast might be able to help me achieve? Suddenly, you are using this tool to achieve business goals rather than doing a project that everyone else is doing and hoping you're going to get some good results from it on the backside. So, it really is about intention at the start." ~ Megan Dougherty
About our Guest:
Megan Dougherty, author of Podcasting for Business, is a digital marketing strategist with a background in online business development. She has had the opportunity to work with hundreds of business owners in a huge variety of industries. She co-founded One Stone Creative, a podcast production agency specializing in leveraging podcasts as marketing channels for small businesses. In 2020 One Stone Creative developed the Business Podcast Blueprints; to help companies and executives dial into the specific ways they can leverage a podcast for their content marketing and business development goals.
Gift – Podcast Impact Assessment
Gift – Will A podcast Work for Your Business Guide
Connect with Patty:
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