The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Innehåll tillhandahållet av Marketing Deep Dives by Denyse and Denyse Drummond-Dunn. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Marketing Deep Dives by Denyse and Denyse Drummond-Dunn eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
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Radical Consumer Centricity A Competitive Advantage
MP3•Episod hem
Manage episode 452823127 series 1270428
Innehåll tillhandahållet av Marketing Deep Dives by Denyse and Denyse Drummond-Dunn. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Marketing Deep Dives by Denyse and Denyse Drummond-Dunn eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
In this latest episode of DEEP DIVES from DENYSE, Radical Consumer Centricity is presented as a superior business strategy compared to typical "consumer-first" approaches. The discussion emphasises the importance of embedding consumer insights into all company operations, leading to increased profitability and loyalty. Several companies, such as Monzo, Oatly, and Kroger, are highlighted as examples of successful implementation. A three-pillar framework focusing on cultural alignment, integrated data systems, and adaptable frameworks is proposed to achieve this. The episode concludes by advocating for proactive adaptation to evolving consumer needs to gain a true competitive advantage.
…
continue reading
91 episoder
MP3•Episod hem
Manage episode 452823127 series 1270428
Innehåll tillhandahållet av Marketing Deep Dives by Denyse and Denyse Drummond-Dunn. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Marketing Deep Dives by Denyse and Denyse Drummond-Dunn eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
In this latest episode of DEEP DIVES from DENYSE, Radical Consumer Centricity is presented as a superior business strategy compared to typical "consumer-first" approaches. The discussion emphasises the importance of embedding consumer insights into all company operations, leading to increased profitability and loyalty. Several companies, such as Monzo, Oatly, and Kroger, are highlighted as examples of successful implementation. A three-pillar framework focusing on cultural alignment, integrated data systems, and adaptable frameworks is proposed to achieve this. The episode concludes by advocating for proactive adaptation to evolving consumer needs to gain a true competitive advantage.
…
continue reading
91 episoder
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