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Heroes, Villains, and Victims
Manage episode 312244721 series 3231006
Innehåll tillhandahållet av Mary Ellen Slayter and Managing Editor. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Mary Ellen Slayter and Managing Editor eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
The most influential tool in the marketer’s toolbox is the story. So how can you tell the most resonant, compelling stories possible? First, Influence and Co. CEO Kelsey Raymond joins us to break down storytelling from a marketer’s perspective (4:53). Then, we sit down with slam poet Xero Skidmore and director Tommy Talley to discuss their award-winning advertisement for Adidas, “Heart.” (13:53)
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