Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
The humanities played an important role during the pandemic and in the ongoing recovery. Host Sydney Boyd introduces stories and leaders from the country's humanities councils that highlight just how pivotal the humanities are to our society. (From the Federation of State Humanities Councils.)
The humanities played an important role during the pandemic and in the ongoing recovery. Host Sydney Boyd introduces stories and leaders from the country's humanities councils that highlight just how pivotal the humanities are to our society. (From the Federation of State Humanities Councils.)
La escritora y artista visual Melissa Melero-Moose habla sobre el fomento de la creatividad durante la pandemia en la colonia india de Reno-Sparks en Hungry Valley, NV. Eric Hemenway, Director del Departamento de Repatriación, Archivos y Registros de Little Traverse Bay Bands of Odawa Indians , explica cómo la narración puede descubrir tergiversaciones sobre las comunidades nativas. Explore la obra de Melissa Melero-Moose, lea su ensayo, de Nevada Humanities y obtenga más información sobre los Great Basin Native Artists . Obtenga más información sobre Little Traverse Bay Bands of Odawa Indians . Obtenga más información sobre el tema de este episodio y de los invitados en https://www.statehumanities.org/ .…
Danyetta Najoli, cofundadora de The Black American Tree Project , explica cómo el diseño del proyecto de narración inmersiva evoca un sentido de reconocimiento de los orígenes de la esclavitud. El Dr. Jack Tchen, Profesor inaugural de Clement A. Price en Historia Pública y Humanidades y Director del Price Institute en la Universidad de Rutgers, profundiza en las historias de despojo. Obtenga más información sobre The Black American Tree Project y Ohio Humanities , que apoyó el proyecto mediante una subvención. Explore el proyecto de historia pública del Dr. Jack Tchen, Dismantling Eugenics , mire su entrevista NYU Skirball “Paradigm Shifter” interview, y sumérjase en “ Hacking the University: Reckoning with Racial Equity, Climate Justice, and Global Warming ". Obtenga más información sobre el tema de este episodio y de los invitados en https://www.statehumanities.org/.…
Jenny De Groot, bibliotecaria infantil de la isla de Orcas, en el noroeste del Pacífico, lee algunos de sus libros favoritos y comparte cómo su remota comunidad encontró formas de conectarse durante la pandemia. Chuck Fluharty, fundador, Presidente y Director general del Instituto de Investigación de Políticas Rurales (RUPRI), explora el futuro de las comunidades rurales y urbanas a través de una lente pública humanista. Obtenga más información sobre el programa de Humanities Washington Prime Time Family Reading que organizó la biblioteca de Jenny De Groot. Obtenga más información sobre la RUPRI y eche un vistazo a su Comprehensive Rural Wealth Framework . Obtenga más información sobre el tema de este episodio y de los invitados en https://www.statehumanities.org/ .…
Adrienne Kennedy, activista climática y organizadora del sur de Lumberton (Carolina del Norte), habla de lo que significa para ella la justicia medioambiental después de que el huracán Matthew destruyera su casa. El Dr. Joseph Campana, director del Centro de Estudios Medioambientales de la Universidad de Rice, explora las formas en que las humanidades pueden ayudarnos a elaborar los patrones inexorables de la catástrofe climática. Obtenga más información sobre cómo apoyar la ayuda y la recuperación de la catástrofe en Lumberton y mire Robeson Rises ; una película con la actuación de Adrienne Kennedy. Más información sobre la iniciativa de Humanidades de Carolina del Norte Watershed Moments que proyectó la película como parte de una serie de debates itinerantes. Obtenga más información sobre el Center for Environmental Studies , el proyecto Investing in Futures y el trabajo del Dr. Joseph Campana sobre la relación entre las humanidades y el medio ambiente. Obtenga más información sobre el tema de este episodio y de los invitados en https://www.statehumanities.org/ .…
Carol Ann Carl, narradora de la isla de Pohnpei, en los Estados Federados de Micronesia, habla de cómo utiliza la poesía para apoyar a las comunidades históricamente marginadas; y Natasha Trethewey, dos veces premiada con el US Poet, describe cómo la poesía puede articular actos de compromiso cívico. Explore la obra de Carol Ann Carl y conozca el Why it Matters Poetry Workshop con el que dio clases a través del Consejo Hawaiano para las Humanidades. Obtenga más información sobre Natasha Tretheway en su página web Obtenga más información sobre el tema de este episodio y de los invitados en en https://www.statehumanities.org/ .…
El poeta, escritor y médico Dr. Rafael Campo lee su poema "The Doctor's Song" y habla del poder curativo de las humanidades. La Dra. Gioia Woods, profesora del Departamento de Estudios Culturales Comparativos de la Universidad del Norte de Arizona, comparte el Proyecto historias de la pandemia; un programa de lectura, debate e historia oral que creó para documentar el impacto de la COVID-19 en su comunidad rural. Conozca más sobre el trabajo y la poesía del Dr. Rafael Campo en su página web , vea su charla TEDx y lea la Poetry Section que edita en el Journal of the American Medical Association (en español, Revista de la Asociación Médica Estadounidense). Explore el Pandemic Stories Project y el Plague Virtual Book Club , apoyados por una subvención de Arizona Humanities , y obtenga más información sobre el trabajo y el reciente libro de la Dra. Gioia Wood, Left in the West: Literature, Culture, and Progressive Politics in the American West . Obtenga más información sobre el tema de este episodio y de los invitados en https://www.statehumanities.org/.…
Writer and visual artist Melissa Melero-Moose talks about fostering creativity during the pandemic on the Reno-Sparks Indian colony in Hungry Valley, NV. Eric Hemenway, director of the Department of Repatriation, Archives and Records for the Little Traverse Bay Bands of Odawa Indians, explains how storytelling can uncover misrepresentations about Native communities. Explore Melissa Melero-Moose’s work , read her Nevada Humanities essay, and find out more about the Great Basin Native Artists . Learn more about the Little Traverse Bay Bands of Odawa Indians . Read more about this episode’s topic and guests at our website.…
L. Danyetta Najoli, co-founder of The Black American Tree Project, explains how the project’s immersive story-telling design evokes a sense of reckoning with slavery’s origins. Dr. Jack Tchen, the Inaugural Clement A. Price Professor of Public History and the Humanities and Director of the Price Institute at Rutgers University, takes a deep dive into histories of dispossession. Learn more about The Black American Tree Project and Ohio Humanities , which supported the project through a grant. Explore Dr. Jack Tchen’s public history project, Dismantling Eugenics , watch his NYU Skirball “Paradigm Shifter” interview, and take a dive into “ Hacking the University: Reckoning with Racial Equity, Climate Justice, and Global Warming .” Read more about this episode’s topic and guests at our website.…
Jenny De Groot, a children’s librarian on Orcas Island in the Pacific Northwest, reads some of her favorite books while sharing how her remote community found ways to connect during the pandemic. Dr. Chuck Fluharty, founder, President, and CEO of the Rural Policy Research Institute (RUPRI), explores the future of rural and urban communities through a public humanities lens. Learn about the Humanities Washington Prime Time Family Reading program that Jenny De Groot’s library hosted. Find out more about RUPRI and take a look at its Comprehensive Rural Wealth Framework . Read more about this episode’s topic and guests at our website.…
Adrienne Kennedy, a climate activist and organizer from south Lumberton, North Carolina, talks about what environmental justice looks like for her after Hurricane Matthew destroyed her home. Dr. Joseph Campana, director of the Center for Environmental Studies at Rice University, explores ways the humanities can help us process relentless patterns of climate catastrophe. Find out how to support disaster relief and recovery in Lumberton and watch Robeson Rises , the film featuring Adrienne Kennedy’s story. Read more about the North Carolina Humanities Watershed Moments initiative that screened the film as part of a touring discussion series. Learn more about the Center for Environmental Studies , the Investing in Futures project, and Dr. Joseph Campana’s work on the relationship between the humanities and the environment. Read more about this episode’s topic and guests at our website .…
Carol Ann Carl, a storyteller from Pohnpei Island in the Federated States of Micronesia, talks about how she uses poetry to advocate for historically marginalized communities, and two-term US Poet Laureate Natasha Trethewey describes how poetry can articulate acts of civic engagement. Explore Carol Ann Carl’s work and learn about the Why it Matters Poetry Workshop she led through the Hawai’i Council for the Humanities. Learn more about Natasha Tretheway on her website. Read more about this episode’s topic and guests at our website.…
Poet, writer, and physician Dr. Rafael Campo reads his poem “The Doctor's Song” and talks about the healing power of the humanities. Dr. Gioia Woods, a professor in the Department of Comparative Cultural Studies at Northern Arizona University, shares The Pandemic Stories Project, a reading, discussion, and oral history program she created to document the impact of COVID-19 in her rural community. Learn more about Dr. Campo’s work and poetry on his website , watch his TEDx talk , and read the Poetry Section he edits at the Journal of the American Medical Association. Explore the Pandemic Stories Project and Plague Virtual Book Club , and read more about Dr. Woods’ work and recent book, Left in the West: Literature, Culture, and Progressive Politics in the American West . Read more about this episode’s topic and guests at our website .…
Desde que estalló la pandemia en 2020, tanto ha cambiado. Pero hemos encontrado formas de avanzar con fuerza y juntos, de conectarnos y compartir historias; este es el trabajo de las humanidades. Making Meaning es un podcast de la Federación de Consejos Estatales de Humanidades. En esta serie, la anfitriona Sydney Boyd comparte historias de los consejos y líderes de humanidades sobre el papel que las humanidades han jugado durante la pandemia y en la recuperación. Para más información, visita http://statehumanities.org…
Since the pandemic struck in 2020, we’ve all been through a lot, but we’ve found ways to move forward in strength and community, to connect and tell stories—this is the work of the humanities. Making Meaning is a podcast from the Federation of State Humanities Councils that shares that work. In this series, host Sydney Boyd hears stories from our nation’s humanities councils and leaders across the greater United States about the role the humanities have played during the pandemic and are playing in our recovery. For more information, visit us at https://www.statehumanities.org.…
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