Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
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continue reading
Innehåll tillhandahållet av Azhelle Wade. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Azhelle Wade eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
Liknande Making It in The Toy Industry with The Toy Coach
Each week, Another Bite breaks down the latest and greatest pitches from Shark Tank. It's practical business advice delivered in a fun way. All the substance of an HBR article, but fun. Hosted by Jorie Munroe, Ariel Boswell, and Jon Dick.
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Let’s face it, Real estate education has lost the script. Everybody “claims” to have the secret sauce. They get you to sign up, get you to bite on a “magic” formula, but there’s no real tools to get there. There’s so much talk, no practical steps. It’s not instructional, it’s hype. The ideas aren’t focused on your success, it’s focused on theirs. Well, it doesn’t have to be that way. If you’ve been searching for a way to escape the rat race and achieve true financial freedom wholesaling real ...
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#205: Turning Ideas into Top Sellers with Robert Yusim
Manage episode 398512524 series 2794005
Innehåll tillhandahållet av Azhelle Wade. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Azhelle Wade eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
In this episode of Making It in The Toy Industry, we delve into the world of consumer product marketing and licensing with special guest Robert Yusim. We open with a captivating discussion on the value of ideas versus inventions and the crucial steps needed to turn an idea into a marketable product. Robert shares his journey into the toy industry and how he's helped launch numerous successful consumer products, including the iconic Thighmaster, Pixicade, and more.
Discover the magic behind making products licensable even when they're not patentable, and how adding value to your invention can significantly impact your licensing deals. Robert sheds light on the ever-evolving nature of the toy industry, where staying on trend and refreshing your products are essential for success.
Join us as we explore Robert's impressive career, from his early days working with Spin Master to his role in the rocket fishing rod's massive success. Whether you're an aspiring toy inventor or a product marketer, Robert's experiences and advice in this episode are invaluable.
Episode Cliff Notes:
Discover the magic behind making products licensable even when they're not patentable, and how adding value to your invention can significantly impact your licensing deals. Robert sheds light on the ever-evolving nature of the toy industry, where staying on trend and refreshing your products are essential for success.
Join us as we explore Robert's impressive career, from his early days working with Spin Master to his role in the rocket fishing rod's massive success. Whether you're an aspiring toy inventor or a product marketer, Robert's experiences and advice in this episode are invaluable.
Episode Cliff Notes:
- [00:00:00] Discover the essence of adding value to an idea beyond its conception.
- [00:01:13] Meet Robert Yusim, an accomplished consumer products marketer.
- [00:10:25] Learn about the significance of mentors, networking, and building valuable connections.
- [00:12:00] Distinguish between an idea and an invention and why substance is crucial.
- [00:14:00] What makes non-patentable inventions licensable? Discover the key factors.
- [00:18:00] A compelling success story involving Pixicade and the strategies behind its growth.
- [00:22:08] Valuable advice for aspiring entrepreneurs starting their own business ventures.
- [00:22:51] Find out what toy blew Robert Yusim's mind as a kid.
Mentioned In This Episode:
This episode is brought to you by www.thetoycoach.com
Visit thetoycoach.com/205 for the links mentioned in today's episode.
Popular Masterclass! 5 Foolish Mistakes 🚩 New Toy Creators Make and How To Avoid Them. >> https://learn.thetoycoach.com/foolish <<
229 episoder
Dela
Manage episode 398512524 series 2794005
Innehåll tillhandahållet av Azhelle Wade. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Azhelle Wade eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
In this episode of Making It in The Toy Industry, we delve into the world of consumer product marketing and licensing with special guest Robert Yusim. We open with a captivating discussion on the value of ideas versus inventions and the crucial steps needed to turn an idea into a marketable product. Robert shares his journey into the toy industry and how he's helped launch numerous successful consumer products, including the iconic Thighmaster, Pixicade, and more.
Discover the magic behind making products licensable even when they're not patentable, and how adding value to your invention can significantly impact your licensing deals. Robert sheds light on the ever-evolving nature of the toy industry, where staying on trend and refreshing your products are essential for success.
Join us as we explore Robert's impressive career, from his early days working with Spin Master to his role in the rocket fishing rod's massive success. Whether you're an aspiring toy inventor or a product marketer, Robert's experiences and advice in this episode are invaluable.
Episode Cliff Notes:
Discover the magic behind making products licensable even when they're not patentable, and how adding value to your invention can significantly impact your licensing deals. Robert sheds light on the ever-evolving nature of the toy industry, where staying on trend and refreshing your products are essential for success.
Join us as we explore Robert's impressive career, from his early days working with Spin Master to his role in the rocket fishing rod's massive success. Whether you're an aspiring toy inventor or a product marketer, Robert's experiences and advice in this episode are invaluable.
Episode Cliff Notes:
- [00:00:00] Discover the essence of adding value to an idea beyond its conception.
- [00:01:13] Meet Robert Yusim, an accomplished consumer products marketer.
- [00:10:25] Learn about the significance of mentors, networking, and building valuable connections.
- [00:12:00] Distinguish between an idea and an invention and why substance is crucial.
- [00:14:00] What makes non-patentable inventions licensable? Discover the key factors.
- [00:18:00] A compelling success story involving Pixicade and the strategies behind its growth.
- [00:22:08] Valuable advice for aspiring entrepreneurs starting their own business ventures.
- [00:22:51] Find out what toy blew Robert Yusim's mind as a kid.
Mentioned In This Episode:
This episode is brought to you by www.thetoycoach.com
Visit thetoycoach.com/205 for the links mentioned in today's episode.
Popular Masterclass! 5 Foolish Mistakes 🚩 New Toy Creators Make and How To Avoid Them. >> https://learn.thetoycoach.com/foolish <<
229 episoder
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Liknande Making It in The Toy Industry with The Toy Coach
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
Each week, Another Bite breaks down the latest and greatest pitches from Shark Tank. It's practical business advice delivered in a fun way. All the substance of an HBR article, but fun. Hosted by Jorie Munroe, Ariel Boswell, and Jon Dick.
…
continue reading
Outsource Acelerator Podcast, hosted by Derek Gallimore, explores business and outsourcing mastery. Inside-knowledge from the outsourcing capital of the world - Manila, Philippines.
…
continue reading
Kara Goldin, founder of Hint, sits down with today’s most fascinating entrepreneurs, disruptors, and change-makers for a no-holds-barred discussion of how they overcame long odds on the road to start-up success. Guests such as Guy Kawasaki (Apple, Canva), Julie Bornstein (The Yes, Stitch Fix), Mindy Grossman (WW), and Amy Errett (Madison Reed) share wisdom and anecdotes that will inspire you – and challenge you to think differently about achieving your goals. For more on the podcast as well ...
…
continue reading
The Tai Lopez podcast brings you the best business education straight from the world's top entrepreneurs. I will also review the best books in health, wealth, love and happiness that will help you achieve your maximum potential and live the best life possible.
…
continue reading
The Greatness Machine is on a Quest to Maximize the Human Experience! Join Award Winning CEO and Author, Darius Mirshahzadeh (pron. Mer-shaw-za-day), as he interviews some of the greatest minds in the world―turning their wisdom and experience into learnings and advice you can use in your life so that you can level up and create greatness. Join Darius as he goes deep with guests like: Moby, Seth Godin, Gabby Reece, Amanda Knox, UFC Ring Announcer Bruce Buffer, Former FBI Negotiator Chris Voss ...
…
continue reading
1
Wholesaling Inc with Brent Daniels
Find distressed properties for pennies on the dollar and turn them for huge profits!
Let’s face it, Real estate education has lost the script. Everybody “claims” to have the secret sauce. They get you to sign up, get you to bite on a “magic” formula, but there’s no real tools to get there. There’s so much talk, no practical steps. It’s not instructional, it’s hype. The ideas aren’t focused on your success, it’s focused on theirs. Well, it doesn’t have to be that way. If you’ve been searching for a way to escape the rat race and achieve true financial freedom wholesaling real ...
…
continue reading
The Self-Employed Life Podcast (formerly Creative Warriors) provides business and personal development strategies for self-employed business owners that create sustainable success. A community of self-employed and small business owners, entrepreneurs, innovators and ambitious individuals that need creative solutions in business. Being self-employed and a business Warrior is a mindset, a spirit and a challenge. We need a different way of doing business. This is business with a soul. We discus ...
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
A unicorn is a magical creature shrouded in mystery known for its ability to make the impossible possible. In modern times, the word “unicorn” has come to mean something intrinsically valuable and difficult to obtain, whether that be a business with a $1 billion dollar valuation, or the love of a special someone. On Zero to Unicorn, we’ll hear directly from the Kaeding family as they recount their history of founding and operating Norhart, a unicorn-level business in the construction industr ...
…
continue reading
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