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Pitch Produce to Any Media Platform
Manage episode 349964424 series 3122142
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Creating true omni-channel shopper engagement in the produce department requires touchpoints along the entire path-to-purchase, and these touchpoints have changed over the past three years. Join RDBA CEO, Phil Lempert and his guest Bonnie Taub-Dix, registered dietitian, media pro, and California Strawberry Commission spokesperson, as they discuss how working with media outlets has changed and how to effectively partner to drive produce sales.
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