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Denan Kemp: From NRL Outcast To The Bloke In A Bar: How He Built Australia’s No.1 Sports Podcast & Best Selling Beer
Manage episode 401863754 series 3425176
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Denan Kemp, is a former NRL Player (Brisbane Broncos), the Host of Australia's No.1 Sports Podcast 'Bloke In A Bar' and the Founder of Bloke Beer.
Denan was an extremely talented athlete who had contact offers from the NRL, AFL & the A-League before choosing to sign with the Brisbane Broncos, whom he played 32 games for before moving across the ditch to the New Zealand Warriors (11 games). Regardless of his natural talent, Denan's playing career ended in a rather disappointing fashion at the age of just 27.
Launching as "The Locker Room" which has now been rebranded to Bloke In A Bar, growth was nothing crazy for the first few years but after a realisation that putting his own personality into the content would make him stand out more and be more relatable to his audience, the podcast quickly exploded and fast became the no.1 sports podcast in Australia with over 1 million monthly downloads.
Off the back of the success of the podcast, he went on to launch the best selling Bloke Beer that had massive growth and a strong connection with its target audience, selling 750,000 cans in its first six months and now sees them stocked in thousands of retails across the country.
Denan's story is a testament to the power of passion, perseverance, and the ability to turn a vision into reality.
In this episode:
- The unfortunate situation that led to Denan retiring at 27 years old.
- What his life looked like working as an apprentice electrician in coldest above ground mine in Australia.
- How he used annoy all of the other boys on-site talking about how "there should be more to life than this".
- Travelling from the mines to interview Beau Ryan and why he had to ask his boss to finish work early just so he could record the early 'Locker Room' podcasts.
- How he secured sponsorship for Bloke In A Bar before most people even knew what a podcast was.
- The one change that he made that saw the growth of Bloke In A Bar explode.
- Launching Bloke Beer - a way bigger endeavour than he ever imagined.
- Having to move back into his parents home to try and save his brothers Tapas Bar.
- Why starting the Bloke Bar almost bankrupt him.
- How an investor knocking on the door out of the blue one day changed everything.
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