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E45: Digital Selling & Not Making it Weird with Colleen Nichols
Manage episode 418131060 series 3574100
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In this conversation, Colleen Nichols and Katie Barnett discuss various topics related to content creation, sales, and building an online business. They talk about unconventional and polarizing topics, the importance of being relatable and authentic, and the challenges of overcoming self-doubt and comparison. They also touch on the impact of the pandemic on business, the lack of transparency in income claims, and the trends. They will also discuss Digital Sales Growth Community, a training and development platform created by Colleen. Colleen discusses her community for entrepreneurs, where members have access to various trainers and experts. She emphasizes the value of collaboration and the formation of friendships and collaborations within the community.
01:30
Book Release and Selling with Confidence
02:36
Weird Products and Confidence in Selling
03:30
Unconventional Marketing Strategies
04:33
Being a Salesperson and Overcoming Fear
06:41
Benefits of an Online Business
08:35
Finding Your Brand and Overcoming Self-Doubt
09:21
Being Purposefully Polarizing
10:21
Embracing Imperfections and Relatability
11:24
Finding Your Path and Overcoming Comparison
12:13
Creating Your Brand and Content Pillars
13:56
No Warm-up in Sales and Using Content as Warm-up
15:38
Handling Rejection and Building Relationships
17:19
Challenges in Network Marketing and MLM
19:13
Lack of Transparency in Income Claims
20:34
Trends and Lack of Transparency in Marketing
25:12
Defining Success and Micro-Influencers
27:03
The Hard Work in Building a Business
28:36
The Appeal of Online Business
29:32
The Power of Micro-Influencers
31:27
Redefining Success
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