Ep 41: The Psychology of Influence with Nathalie Nahai, Host of The Hive Podcast

Leads2Scale

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5y ago 49:08

M4A•Episod hem

This week’s episode of Social Media Week’s Leads2Scale podcast features international speaker, best-selling author and host of The Hive Podcast, Nathalie Nahai.

During the conversation Nathalie discussed:

Her 2013 book, “Webs of Influence: The Psychology of Online Persuasion” and what had changed in the four years between the 1st and 2nd edition, which was recently re-published.
We talked about her current work researching the psychology of social media influencers;
and how the insights she has gained from this research can help guide marketers as they think about how consumer engage needs to evolve in the future.

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