#392: Harps Food Stores: Being “Live” in POS Transactions and Driving Increased Customer Engagement

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Harps Food Stores was founded in 1930 by Harvard and Floy Harp. Today, headquartered in Springdale, Arkansas, the grocery retailer counts 147 stores in six states, offering conventional to cost-plus formats. The company is the largest employee-owned company in the state.
To gain more insight into today’s grocery retail industry while learning about Harps’ recently launched loyalty program, Loyalty360 spoke with David Ganoung, SVP and CMO, at Harps. In this podcast, Ganoung discusses the brand’s rewards program, personalized promotions based on a customer’s shopping habits and basket, and the challenge of bringing customers in-store in an e-commerce world.

Kapitel

1. #392: Harps Food Stores: Being “Live” in POS Transactions and Driving Increased Customer Engagement (00:00:00)

2. Harps Food Stores Loyalty Program Success (00:00:02)

3. Grocery Retailing Trends and Challenges (00:09:01)

405 episoder

#MBA #Business News #Business #News #Marketing #Loyalty360 #Customer Loyalty #Loyalty Programs #Customer Experience #Rewards Program #VOC #Marketing Trends #Brand Loyalty #Channel Loyalty #Analytics #Personal #Segments #Marketing Technology