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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
KeyStone’s Stock Talk – Canadian & US Small-Cap Growth & Dividend Stocks, Tips & Portfolio Building Strategies
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Innehåll tillhandahållet av Stock Talk Podcast by KeyStone Financial. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Stock Talk Podcast by KeyStone Financial eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
Hosted by Ryan Irvine & Aaron Dunn, the podcast is highly interactive taking listener questions each week on individual Canadian & U.S. stocks as well as stock portfolio building strategies. The podcast focuses on high quality Canadian Dividend growth stocks, unknown & profitable Canadian Small-Cap stocks, U.S. tech leaders and high growth small-cap stocks. We also provide simple portfolio building tips for DIY investors. Weekly show highlights include: - Case For & Against Any Stock: our Ryan, Aaron & Brennan debate the pro's & con's of investing in a stock from a fundamental perspective and one of our analysts acts as judge, jury, and executioner to settle the lively debate. -Your Stock, Our Take Segment: Need a sober second opinion on any stock in your portfolio? Send a question to our Your Stock Our Take segment and we will review the business based on our BUY/SELL/HOLD criteria. - DIY Portfolio Building Tips: Interested in building your own DIY stock portfolio while paying less fees? Listen-in every week to uncover tips on how to take control of your financial future and dissect the hot button topics and stocks of the week. - Dividend Growth Stocks & Profitable Unknown Small-Caps: KeyStone’s Stock Talk Podcast is the only podcast talking Canadian & U.S. stocks across all market sectors. From profitable, unknown small-caps to great dividend paying mid and large caps, it is they type of stock discussion you can find nowhere else. - Canadian Stock Content: For Canadian investors & created by Canadian investors, we actually talk Canadian stocks. Real stocks to add to your watch list and, perhaps most importantly, which stocks to potentially avoid. - Hot Topics: From the FAANGs, AI, SaaS, cloud computing, and cybersecurity to gold, Cannabis, renewable & alternative energy to day trading vs. long-term investing, we have you covered.
…
continue reading
288 episoder
Markera alla som (o)spelade ...
Manage series 1201651
Innehåll tillhandahållet av Stock Talk Podcast by KeyStone Financial. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Stock Talk Podcast by KeyStone Financial eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
Hosted by Ryan Irvine & Aaron Dunn, the podcast is highly interactive taking listener questions each week on individual Canadian & U.S. stocks as well as stock portfolio building strategies. The podcast focuses on high quality Canadian Dividend growth stocks, unknown & profitable Canadian Small-Cap stocks, U.S. tech leaders and high growth small-cap stocks. We also provide simple portfolio building tips for DIY investors. Weekly show highlights include: - Case For & Against Any Stock: our Ryan, Aaron & Brennan debate the pro's & con's of investing in a stock from a fundamental perspective and one of our analysts acts as judge, jury, and executioner to settle the lively debate. -Your Stock, Our Take Segment: Need a sober second opinion on any stock in your portfolio? Send a question to our Your Stock Our Take segment and we will review the business based on our BUY/SELL/HOLD criteria. - DIY Portfolio Building Tips: Interested in building your own DIY stock portfolio while paying less fees? Listen-in every week to uncover tips on how to take control of your financial future and dissect the hot button topics and stocks of the week. - Dividend Growth Stocks & Profitable Unknown Small-Caps: KeyStone’s Stock Talk Podcast is the only podcast talking Canadian & U.S. stocks across all market sectors. From profitable, unknown small-caps to great dividend paying mid and large caps, it is they type of stock discussion you can find nowhere else. - Canadian Stock Content: For Canadian investors & created by Canadian investors, we actually talk Canadian stocks. Real stocks to add to your watch list and, perhaps most importantly, which stocks to potentially avoid. - Hot Topics: From the FAANGs, AI, SaaS, cloud computing, and cybersecurity to gold, Cannabis, renewable & alternative energy to day trading vs. long-term investing, we have you covered.
…
continue reading
288 episoder
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KeyStone’s Stock Talk – Canadian & US Small-Cap Growth & Dividend Stocks, Tips & Portfolio Building Strategies
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In this Week's Show: What are Billionaire Hedge fund manager Ray Dalio's investments? Are profits secure in SSC Security (SECU:TSX)? Is Constellation Software (CSU:TSX) able to continue to outperform the market? Why has Bigbear.ai (BBAI:NYSE) surged over 300%? The reason behind Foraco International's (FAR:TSX) one-day 11% drop! and MORE...…
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KeyStone’s Stock Talk – Canadian & US Small-Cap Growth & Dividend Stocks, Tips & Portfolio Building Strategies
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1 Stock Talk Podcast Episode 286 1:04:19
1:04:19
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Detailing the Tariff Situation! What do we look for in small-cap stocks? After surging over 1500% does Celestica (CLS:TSX|NYSE) have further potential? Why Fluence Energy (FLNC:NASDAQ) fell 50%! Behind Converge Technology Solutions' (CTS:TSX) surge in price!
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KeyStone’s Stock Talk – Canadian & US Small-Cap Growth & Dividend Stocks, Tips & Portfolio Building Strategies
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1 Stock Talk Podcast Episode 285 1:13:34
1:13:34
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Are Tariffs going to make an impact? A look at the strong performance of Aritzia (ATZ:TSX)! Deepseek flipped the Artificial Intelligence landscape overnight! Does DIRTT Environmental Solutions (DRT:TSX) have turnaround potential? Has ADF Group (DRX:TSX) become more appealing since our last look?
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KeyStone’s Stock Talk – Canadian & US Small-Cap Growth & Dividend Stocks, Tips & Portfolio Building Strategies
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A Look at the Small Cap Valuation Gap! Does NowVertical Group (NOW:TSXV) offer 10x potential? A look at Bitcoin ETFs and Risk! Is MDA Space (MDA:TSX) ready to blast off?
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KeyStone’s Stock Talk – Canadian & US Small-Cap Growth & Dividend Stocks, Tips & Portfolio Building Strategies
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A look at Canadian Telecoms! The state of the Market in 2025! Should you be diversifying your portfolio with International Stocks? Is investing in Leveraged ETFs a smart move for your Portfolio?
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KeyStone’s Stock Talk – Canadian & US Small-Cap Growth & Dividend Stocks, Tips & Portfolio Building Strategies
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1 Stock Talk Podcast Episode 282 1:00:20
1:00:20
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KeyStone's Annual Prediction Special! Were our 2024 predictions correct? Setting out our predictions for 2025!
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KeyStone’s Stock Talk – Canadian & US Small-Cap Growth & Dividend Stocks, Tips & Portfolio Building Strategies
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1 Stock Talk Podcast Episode 281 1:00:07
1:00:07
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TFSA vs. Non-Registered Accounts: What Stocks Go Where? Compounding Success: Is Descartes Systems Group (DSG:TSX) a Smart Buy? Behind the 417% Surge in Happy Belly Food Group's (HBFG:CSE) Share Price. SolarEdge Technologies (SEDG:NASDAQ): What’s Behind the 87% Drop?
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KeyStone’s Stock Talk – Canadian & US Small-Cap Growth & Dividend Stocks, Tips & Portfolio Building Strategies
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Do D2L's (DTOL:TSX) Financials Support its Stock Price Surge? Is DocuSign (DOCU:NASDAQ) Ready for a Comeback? Are Flow Beverage's (FLOW:TSX) Financials Strong Enough to Support a Turnaround? Can Simply Better Brands (SBBC:TSXV) Deliver Long-Term Value for Investors?"
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KeyStone’s Stock Talk – Canadian & US Small-Cap Growth & Dividend Stocks, Tips & Portfolio Building Strategies
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A look at a profitable micro-cap: Atlas Engineered Products (AEP:TSXV)! Does Roblox (RBLX:NASDAQ) offer an appealing investment opportunity? Should you invest in Microstrategy (MSTR:NASDAQ) to gain Bitcoin exposure? Is the Yield Curve indicating an upcoming Recession?
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KeyStone’s Stock Talk – Canadian & US Small-Cap Growth & Dividend Stocks, Tips & Portfolio Building Strategies
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Will the Trump Trade help or hurt small-caps? Mama's Creations (MAMA:NASDAQ) is turning up the heat with a return of over 400%! Does Quest Resource Holding Corp. (QRHC:NASDAQ) offer value?
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KeyStone’s Stock Talk – Canadian & US Small-Cap Growth & Dividend Stocks, Tips & Portfolio Building Strategies
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The reason behind Versabank's (VBNK:TSX|NASDAQ) 123.8% gain! Our take on a unique microcap Canaf Investments (CAF:TSXV)! Has Plurilock Security (PLUR:TSXV) improved since our last look? Our honest take on The Honest Company (HNST:NASDAQ)!
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KeyStone’s Stock Talk – Canadian & US Small-Cap Growth & Dividend Stocks, Tips & Portfolio Building Strategies
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Why has Argan (AGX:NYSE) skyrocketed in price? Analyzing what supported the strong returns of Pro-Dex (PDEX:NASDAQ)! Does BCE (BCE:TSX) offer value with a 9% dividend yield? Is Neptune Digital Assets (NDA:TSXV) a strong investment after soaring over 100%?
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KeyStone’s Stock Talk – Canadian & US Small-Cap Growth & Dividend Stocks, Tips & Portfolio Building Strategies
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Our Take on Converge Technology Solutions (CTS:TSX) after its collapse in share price! Should you invest in Super Micro Computer (SMCI:NASDAQ) after its fallen 78% from its peak? Does the dividend aristocrat Toromont Industries (TIH:TSX) offer an appealing long term investment opportunity?
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KeyStone’s Stock Talk – Canadian & US Small-Cap Growth & Dividend Stocks, Tips & Portfolio Building Strategies
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1 Stock Talk Podcast Episode 274 1:12:23
1:12:23
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What boxes do Great Companies need to check? Breaking down the top 5 Takeaways from "The Intelligent Investor" ! Our Star of the Week BrightMind Bioscience (DRUG:NASDAQ|CSE) and Dog of the Week Lucid Group (LCID:NASDAQ)! Does BluMetric Environmental Inc. (BLM:TSXV) fit our GARP criteria?
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KeyStone’s Stock Talk – Canadian & US Small-Cap Growth & Dividend Stocks, Tips & Portfolio Building Strategies
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What common traits do 10x stocks have? Does Kits Eyecare (KITS:TSX) have a vision for long-term growth? Should you invest in Oil Tanker stocks for high yields? Does ADF Group (DRX:TSX) offer value after rising 50% this year?
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