Which keyword match type is best in Google Ads?

Inside Google Ads with Jyll Saskin Gales

Have you noticed your keywords aren't matching the way they used to in Google Ads? You're not alone!
In this episode of Inside Google Ads, Jyll Saskin Gales explores the recent changes to keyword match types and what it means for your campaigns.
Listen in as Jyll answers questions from Bentolabsdesign on TikTok about Phrase Match, Gavin on TikTok about Broad Match with Smart Bidding, and Yhlbill and aprilrainbolt on TikTok & Threads about negative keywords in brand campaigns.
Learn how to adapt your keyword strategy in a world where "Exact Match" isn't quite so exact anymore. Plus, are keywords on the way out?
Don't miss Jyll's answer to last episode's Insider Challeng,e and a brand new one for you to test your Google Ads chops!
You can get the transcript of this episode (and future episodes) delivered to your inbox by signing up for free at https://jyll.ca/insidegoogleads

Google Ads Account Audit
If you're concerned about issues in your Google Ads account and you'd like a professional once-over, you can purchase a Google Ads account audit from Jyll. She'll give you your customized scorecard, and tell you exactly how you can improve your campaign performance. Learn more at https://jyll.ca/pages/google-ads-account-audit
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