Bästa Digital Advertising podcaster (2024)

1
Swifties Takeover and Halloween Trends! | Weekly Digital Marketing Update 10/27 30:34

6M ago30:34

30:34

Joe and Kiersten are back in the studio! This week, they tackle the current worldwide phenomenons of Taylor Swift and TikTok. Is TikTok making its way to your local restaurant or sports bar? Taylor Swifts new movie releases as well as new music and fans are going WILD! Plus your favorite Halloween costumes and trends that you didn't know!…

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Taylor Swift Does Sports While Elon and Bezos Monopolize the Future | Weekly Digital Marketing Update 10/20 32:49

6M ago32:49

32:49

Digital Ad Market Update: 10/6 - 10/20 2023 Joe and producer Alex are in the studio to break down the latest marketing, tech, and culture news. Hear it all in 33 minutes or less. Top Stories: Taylor Swift and Travis Kelce are colliding fan bases and the NFL is obsessed. Sports betting scandals, Sunday Ticket confusion, and Toy Story football? All i…

1
Campaign Memes and Target Backlash! | Weekly Digital Marketing Update 8/29 39:58

8M ago39:58

39:58

Joe is back! Joe and Kiersten rehash the Presidential Campaign and the memes that developed. X and Target stores recieve backlash after questionable marketing choices. And everyones getting ready for the long awaited NFL season and popular marketing campaigns that follow.Av Of Record

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Is Disney Coming to an End? Plus Barbie vs. Aliens! | Weekly Digital Marketing Update 8/18 39:35

8M ago39:35

39:35

On this weeks OfRecord, the Barbies take over! Kiersten is joined by Anabella, Jamie, and Tori to discuss the latest trends. The Barbie movie marketing is still excelling while the Snow White movie remake is already getting its fair share of controversy. Aliens are real? We dive into this newest discovery as well as opinions on the Twitter rebrand …

1
Amazon vs. Taylor Swift: Battle of the Incomes | Weekly Digital Marketing Update 7/13 30:44

9M ago30:44

30:44

Joe and Kiersten are back in the studio! Amazon Prime Day and Taylor Swift are the hot topics, with a quick update on McDonald's Grimace marketing campaign!Av Of Record

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Peasant's Podcast and 4th of July Solved! | Weekly Digital Marketing Update 7/6 38:31

10M ago38:31

38:31

Joe and Kiersten are out of the office! That means the interns, Jamie and Anabella, takeover the podcast for a special Peasant's episode! Jamie and Anabella tackle the 4th of July holiday and it's wildest traditions, trivia, and trends! (much more exciting than ol' Joe)Av Of Record

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Grimace Takeover and Lettuce Taco 'bout it! | Weekly Digital Marketing Update 6/27 34:39

10M ago34:39

34:39

Joe and Kiersten talk about the TikTok sensation: Grimace! These two discuss Mcdonald's and Barbie marketing tactics and how some have been surprising and somewhat horrific. Later, Joe and Jamie take on a Taco Bell lawsuit on "Taco Tuesday" as well as the latest Tiktok trends.Av Of Record

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Barbie's Horror House and Titanic 2 | Weekly Digital Marketing Update 6/22 37:41

10M ago37:41

37:41

On this episode of "OfRecord", Joe and Kiersten dive into the upcoming Barbie movie where everything might not be what is seems. The newest story that shook the nation; OceanGate Submarine goes missing in the middle of the ocean while making its journey to visit the Titanic. Also, latest Movie and TV show trends and how companies are blowing up med…

1
Apple's Vision of the Cyborg Evolution | Weekly Digital Marketing Update 6/8 28:12

11M ago28:12

28:12

Digital Ad Market Update: 6/2 - 6/8 2023 Joe, Kiersten, and Producer Alex are in the studio to break down the latest marketing, tech, and culture news. Hear it all in 29 minutes or less. Top Story: Apple recently unveiled its first product in the VR/AR headset space, and we are doing a deep dive into the capabilities of the device and the future of…

1
Weekly Digital Marketing Update 6/1 | Pride Backlash and Bungled Presidential Launches 31:39

11M ago31:39

31:39

Digital Ad Market Update: 5/26 - 6/1 2023 Joe, Kiersten, and producer Alex are in the studio to break down the latest marketing, tech, and culture news. Hear it all in 32 minutes or less. Top Stories: Not every business knows how to traverse public opinion, especially during Pride month. Let's dive into it. Presidential launches in Twitter Spaces? …

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Weekly Digital Marketing Update 5/25 | Beer Pour Outs, Pickleball Hangouts, and Free TVs 38:41

11M ago38:41

38:41

Digital Ad Market Update: 5/12 - 5/25 2023 Joe and Kiersten are in the studio to break down the latest marketing, tech, and culture news. Hear it all in 39 minutes or less. Top Stories: The beer of the masses has many pouring out their glasses. What happened with Anheuser-Busch? Pluto TV is giving away free TVs for what? Selling your soul? Nope, ju…

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A Royal Writers Strike and Logo Rebrands | Weekly Digital Marketing Update 5/11 56:59

12M ago56:59

56:59

Digital Ad Market Update: 4/23 - 5/11 2023 Joe, Kiersten, and producer Alex are in the studio to give you all the latest marketing, tech, culture related news from the last two weeks. Hear it all in X minutes or less. Top Stories: King Charles' Coronation happened. We have some thoughts. The Writers Guild strike is halting the production of TV show…

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Taylor's Era and the Nintendoverse | Weekly Digital Marketing Update 4/21 37:15

1y ago37:15

37:15

Digital Ad Market Update: 4/15 - 4/21 2023 Joe, Kiersten, and producer Alex are in the studio to break down some of the latest marketing, tech, and culture news. Hear it all in 38 minutes or less. Top Stories: Taylor Swift's Eras Tour might go all the way to the Billion Club, but will Beyonce get there first? The Super Mario Bros. Movie was a smash…

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Bud Light Says Goodbye to Dilly Dilly | Weekly Digital Marketing Update 4/14 48:05

1y ago48:05

48:05

Digital Ad Market Update: 4/7 - 4/14 2023 Joe, Kiersten, and producer Alex are in the studio to give you a deep dive into the Bud Light situation and our opinion on what Anheuser-Busch should have done. Hear it all in 49 minutes or less. Top Stories: Who is Bud Light's new brand manager? What beer brand would have been better poised to pivot its au…

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The More Than TikTok Act and Bud Light's Brand Pivot | Weekly Digital Marketing Update 4/6 45:23

1y ago45:23

45:23

Digital Ad Market Update: 3/30 - 4/6 2023 Joe, Kiersten, and producer Alex are in the studio to give you a breakdown of the latest marketing, tech, and culture news. Hear it all in 46 minutes or less. Top Stories: The vast overreach of the bills supposedly just targeting TikTok, including the DATA Act and the RESTRICT Act, are becoming a growing po…

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AI Kanye Lives In the Metaverse and Uses Pay-to-Play Twitter | Weekly Digital Marketing Update 3/29 44:11

1y ago44:11

44:11

Digital Ad Market Update: 3/25 - 3/29 2023 Joe, Kiersten, and Producer Alex are back in the studio for another Of Record episode. We break down everything marketing, tech, and culture-related in 45 minutes or less. Top Stories: Is Twitter failing? Or is Elon Musk planning something big? Let's get into it. Life By You is the newest Sims competitor t…

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Meta Pulls Congress' Senile Strings at TikTok Hearing | Weekly Digital Marketing Update 3/24 48:36

1y ago48:36

48:36

Digital Ad Market Update: 3/18 - 3/24 2023 This week we have Joe, Kiersten, and producer Alex in the studio to cover some of the biggest marketing, tech, and culture news. Hear it all in 49 minutes or less. Top Stories: Is TikTok getting banned? Is Congress competent enough to understand what Wi-Fi is? Is American big tech like Meta secretly paying…

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Banning TikTok During the Chatbot Gold Rush | Weekly Digital Marketing Update 3/17 28:03

1y ago28:03

28:03

Digital Ad Market Update: 3/10 - 3/17 2023 This week we have Joe, Kiersten, and Producer Alex in the studio to give you a breakdown of the latest marketing, tech, and culture news. Hear it all in 29 minutes or less. Top Stories: Is TikTok getting banned? Let's discuss this. Google has been plotting and calculating for a while to take over cable. Ho…

1
Its a Bird, Its a Plane, Oh Wait, It's a Drone Advertisement | Weekly Digital Marketing Update 3/9 48:50

1y ago48:50

48:50

Digital Ad Market Update: 2/25 - 3/9 2023 Joe, Kiersten, and Producer Alex are in the studio to talk about Uber Ads, the Hogwarts Legacy Universe, ESPNs latest bid, and drone advertising. Hear all the marketing, tech, and culture news in 49 minutes or less. Top Stories: Uber ads are the latest ad product on the market and were breaking down all the…

1
The Impossible Wienermobile Asks Bing About Section 230 | Weekly Digital Marketing Update 2/24 42:22

1y ago42:22

42:22

Digital Ad Market Update: 2/18 - 2/24 2023 Joe, Kiersten, and Producer Alex are in the studio to give you the rundown of the latest marketing, tech, and culture news. Hear it all in 43 minutes or less. Top Stories: The Oscar Mayer Wienermobile had some parts stolen recently, and who is swooping in to help? Section 230 is being debated in the Suprem…

1
Rihanna Halftime Show, Super Bowl Ads, and Unhinged ChatGPT | Weekly Digital Marketing Update 2/17 44:07

1y ago44:07

44:07

Digital Ad Market Update: 2/11 - 2/17 2023 Joe, Kiersten, and Producer Alex are in the studio with some post-Super Bowl stories and the latest AI headlines making waves. Tune in for all the marketing, tech, and culture-related news in 45 minutes or less. Top Stories: We break down Rihanna's halftime show that had many of us thinking the same thing.…

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The AI-Filled Post-Grammys Pre-Super Bowl Episode | Weekly Digital Marketing update 2/10 43:07

1y ago43:07

43:07

Digital Ad Market Update: 1/27 - 2/10 2023 Joe, Kiersten, and Producer Alex are back in the studio with all the latest marketing, tech, and culture news. Hear it all in 44 minutes or less. Top Stories: With all the news these days related to AI, we wanted to break down a few of the latest headlines. We talk about the 2023 Grammys and how to make ne…

1
Peak Podcast, Swipe Right Dilemma, and Live Nation in the Hot Seat | Weekly Digital Marketing Update 1/26 51:15

1y ago51:15

51:15

Digital Ad Market Update: 1/6 - 1/26 2023 In the studio for our first episode of 2023, we have Joe, Kiersten, and Producer Alex back in the studio. Get ready for all the latest marketing, tech, and culture news. Hear it all in 52 minutes or less. Top Stories: Apple VR is not making its debut any time soon. Dating apps can get niche and some can cha…

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Hey ChatGPT, How Do You Manage the NFL and Southwest Airlines Crises? | Weekly Digital Marketing Update 1/5 54:00

1+ y ago54:00

54:00

Digital Ad Market Update: 12/20 - 1/5 2023 Joe, Kiersten, and Producer Alex are in the studio breaking down the latest crises in the media and the AI that is giving Google heartburn. Hear it all in 54 minutes or less. Top Stories: We dive into the latest tragedy in the NFL, involving Damar Hamlin from the Buffalo Bills, and how they handled it. Sou…

1
BeReal Miss America, Do You Drink Mocktails? | Weekly Digital Marketing Update 12/19 45:22

1+ y ago45:22

45:22

Digital Ad Market Update: 12/10 - 12/19 2022 Joe and Kiersten are in the studio this week with some of the latest marketing, tech, and culture news. Hear it all in 46 minutes or less. Top Stories: Get ready for the rebranding disaster of the year. We're looking at you, Miss America Pageant. Can an alcoholic society function on a zero-proof beer age…

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Put Your Crocs in Sports Mode Its the Trendy Christmas Gift Episode | Weekly Digital Marketing Update 12/9 29:23

1+ y ago29:23

29:23

Digital Ad Market Update: 12/6 - 12/9 2022 Joe, Kiersten, and producer Alex are giving you the low down on the latest marketing, tech, and culture news. Hear it all in 30 minutes or less. Top Stories: Crocs are making a comeback and we have Zoomers to thank for it. Apple Music is releasing a new feature called Sing. We break down the best useless g…

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Usurped Christmas Queen, the Ticket Cartel, and AI Ancestry | Weekly Digital Marketing Update 12/5 47:35

1+ y ago47:35

47:35

Digital Ad Market Update 11/24 - 12/5 2022 Joe, Kiersten, and producer Alex are in the studio to break down some of the latest marketing, tech, and culture news. Hear it all in 48 minutes or less. Top Stories: BTS member V bests Mariah Carey in a Top Christmas song list. Ticketmaster has been talked about a lot lately due to their monopolistic hold…

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Holiday Sales Are Whelming & Lowes Makes Flight Delays Festive for this Maximalist Holiday | Weekly Digital Marketing Update 11/23 45:27

1+ y ago45:27

45:27

Digital Ad Market Update: 11/18 - 11/23 2022 Joe, Kiersten, and producer Alex are bringing you some of the latest marketing, tech, and culture-related news for this holiday-themed episode. Hear it all in 46 minutes or less. Top Stories: Holiday shopping sales are flatlining but we're still breaking down the biggest consumer trends this year. Good l…

1
26 - Programmatic Advertising in Email | Jason Oates 46:40

1+ y ago46:40

46:40

Programmatic email advertising is one of the cleanest and most noise-free online ad placements available to advertisers. We wanted to learn more about it and discover if there is a programmatic approach to it. That's why we've invited Jason Oates, Chief Business Officer at Liveintent, for today's episode. Jason will give you valuable insights into …

1
Amazon DROPS Packages Literally, Elon Twittering, and Ads of the FutureTok | Weekly Digital Marketing Update 11/17 42:34

1+ y ago42:34

42:34

Digital Ad Market Update: 11/11 - 11/17 2022 Joe, Kiersten, and producer Alex are in the studio to discuss some of the latest marketing, tech, and culture news. Hear it all in 43 minutes or less. Top Stories: Elon Musk fans the Twitter flames while reviving the platform. TikTok is dominating the ad game and we prophesy what the future ads will look…

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25 - The Future of Web Analytics in regards to Privacy Compliance | Michael Kornobis 51:39

1+ y ago51:39

51:39

Today we have another special episode for you. We invited our second strategic partner, fusedeck, to discuss web analytics's current status and future. Privacy legislation, privacy by design, session- vs. user-tracking, and late consent are just some of the buzzwords in this episode. With the launch of the GDPR in 2018, many things were supposed to…

1
Improving A Downsizing Big-Tech and the Brand Unloyal Generation | Weekly Digital Marketing Update 11/10 44:02

1+ y ago44:02

44:02

Digital Ad Market Update: 11/5 - 11/10 2022 Joe, Kiersten, and producer Alex are in the studio to drop some news on a shrinking big-tech, among other marketing, tech, and culture news. Hear it all in 44 minutes or less. Top Stories: Elections are over... mostly. What does this mean for the digital ad space? Tune in for the breakdown. Q4 has not bee…

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24 - Empowering Marketing Teams to be Data Independent | Antonia Hölke 49:29

1+ y ago49:29

49:29

Today we have a special episode for you. We invited our new strategic partner, Funnel, to discuss the importance of empowering marketing teams so that they can independently use and manage their data. Marketing and advertising platforms have more than doubled in the last few years. And we all know what that means for marketing teams: reporting, ana…

1
Elon Musk's Pay-Per-Blue and Zuckerberg's Metaverse Bet | Weekly Digital Marketing Update 11/04 40:58

1+ y ago40:58

40:58

Digital Ad Market Update: 10/29 - 11/4 2022 Joe, Kiersten, and producer Alex are in the studio to discuss the future of Twitter under Elon Musk and other marketing, tech, and culture news. Hear it all in 47 minutes or less. Top Stories: Elon Musk unveils his pay-per-blue checkmark system, and we break down our predictions for where he plans to take…

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23 - Account-Based Marketing: The What, Why, and How. | Tenisha Griggs 47:37

1+ y ago47:37

47:37

Recently we've heard a lot about account-based marketing, and that's why we finally decided to try and understand it better and seek ABM marketing in AdTech. In this episode, we hosted Tenisha Griggs, VP, and Head of Global Media, at Terminus. Tenisha helped us understand what account-based marketing (ABM) is, how it works, and the critical factors…

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Elon's Twitter, Kanye's Self-Cancellation, and Taylor's Midnights Strategy | Weekly Digital Marketing Update 10/28 46:42

1+ y ago46:42

46:42

Digital Ad Market Update: 10/21 - 10/28 2022 Joe, Kiersten, and producer Alex are in the studio to break down the latest marketing, tech, and culture news. Hear it all in 47 minutes or less. Top Stories: Taylor Swift's latest album Midnights is a guidebook for how to release an album. We're breaking down everything she did right. Kanye West has bee…

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22 - The reinvention of Direct Mailing via programmatic advertising | Jacob Ross 44:46

1+ y ago44:46

44:46

We are very excited to share with you today one of the most interesting episodes we have recorded so far. Sometimes, traditional marketing techniques considered outdated can be a valuable addition to your marketing mix. And this is precisely the case with programmatic direct mail. To dive deeper into this topic, we invited Jacob Ross, CEO of Pebble…

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Ulta Podcast Backlash, Sims 5 Eventually, and Amazon's New NFL Exclusive | Weekly Digital Marketing Update 10/20 42:44

1+ y ago42:44

42:44

Digital Ad Market Update: 10/13 - 10/20 2022 Joe, Kiersten, and producer Alex are in the studio to drop the latest marketing, tech, and culture news just for you. Hear it all in 43 minutes or less. Top Stories: Amazon gets an NFL exclusive in 2023. Tune in to find out what. McDonald's brings back what spooky merch? Calm app dives into mental health…

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21 - Ad fraud and the importance of ad quality in digital marketing | Yuval Shiboli 43:07

1+ y ago43:07

43:07

Episode 18 with Dr. Fou and the topic of fraud in the digital marketing world from the point of view of advertisers struck a nerve with you, our listeners. That's why we decided to dig deeper into this topic - this time from a publisher's point of view. For this important conversation, we invited Yuval Shiboli - Director of Product Marketing at Geo…

1
The Saturated Thrifting Market and TikTok Algorithm Burnout | Weekly Digital Marketing Update 10/12 41:55

1+ y ago41:55

41:55

Digital Ad Market Update: 9/29 - 10/12 2022 Joe, Kiersten, and producer Alex take to the studio to break down the latest marketing, tech, and culture news. Hear it all in 42 minutes or less. Top Stories: Amazon's Prime day event ends today. We discuss the kids' holiday shopping propaganda and the secret campaign to push holiday gift buying earlier.…

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20 - IndieAd Talks: The challenges of Meta Advertising in the privacy-era | Yoav Segal 39:09

1+ y ago39:09

39:09

#IndieadTalks with our Head of PPC Services, Yoav Segal. In today's episode, we leave the programmatic side of online marketing and shift our focus to pay-per-click campaigns, more precisely, Meta (Facebook & Instagram) advertising. We discussed in depth the challenges advertisers face with Meta advertising amidst the privacy legislation and the iO…

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19 - Programmatic mobile advertising in the gaming industry | Pau Quevedo 54:10

1+ y ago54:10

54:10

Today's episode continues episode 17's topic of mobile DSPs, this time focusing on the technical side and the gaming industry. To dive deeply into these topics, we were joined by Pau Quevedo - VP of Product Performance and Growth - of Smadex, a mobile DSP. We considered the advertisers' point of view and how they should be looking at media buying, …

1
Dragon Hair Outrage and the Riri Halftime Show | Weekly Digital Marketing Update 9/28 39:20

1+ y ago39:20

39:20

Digital Ad Market Update: 9/23 - 9/28 2022 Joe, Kiersten, and producer Alex take to the studio to bring you the latest marketing, tech, and culture news. Hear it all in 40 minutes or less. Top Stories: Apple Music is set to sponsor the Super Bowl Halftime Show with Rihanna headlining. Oh yeah, that's happening. Is changing the race or gender of a c…

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18 - Fraud in the Digital Marketing World - Problems & Loopholes I Dr. Augustine Fou 52:07

1+ y ago52:07

52:07

Fraud in the digital marketing and programmatic advertising environment is growing exponentially; Where is it coming from, and what can we do to avoid placing ads on fraudulent websites and apps? Spoiler alert: not by using your default vendor for fraud detection in your DSP. To discuss this topic intensely, we were joined by fraud-fighting idol Dr…

1
Football Media Rights Mayhem and Deadly Sleepy Chicken Challenge | Weekly Digital Marketing Update 9/22 49:29

1+ y ago49:29

49:29

Digital Ad Market Update: 9/10 - 9/22 2022 In the studio, we have Joe, Kiersten, Jared, and producer Alex, breaking down the latest marketing, tech, and culture news. Hear it all in 50 minutes or less. Top Stories: College football conferences and NFL franchises are huge money makers because of the massive media rights deals they bring in. Tune in …

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17 - Programmatic Mobile Advertising - The Value of In-App Inventory | Tim Koschella 45:03

1+ y ago45:03

45:03

Tim Koschella has been an AdTech entrepreneur for the past 10 years. His current company Kayzen is a unique DSP that offers programmatic mobile advertising solutions in in-app inventory. During this conversation, we learned which advertisers find a high value in using Kayzen and how they work with it to get the most out of it. Spoiler Alert: We men…

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16 - The Employer of Tomorrow - Creating a healthy work environment in marketing agencies (and co.) | Jonas Altman 1:04:52

1+ y ago1:04:52

1:04:52

We promised an exciting follow-up to episode 15 - IndieAd Talks with Ara, and we are delivering! But, If you expect the typical "X things you must do to be a perfect employer" conversation, we must disappoint you. This episode is much more than that. People and values are the foundation of a healthy work environment and a high trust culture. To dig…

1
AI Rapper Cancelled, Lulu Lemon Limelight, and the Lindsey Vonn Loophole | Weekly Digital Marketing Update 9/9 45:17

1+ y ago45:17

45:17

Digital Ad Market Update: 8/19 - 9/9 2022 Joe, Kiersten, and Producer Alex take to the studio to break down the latest marketing, tech, and culture news. Hear it all in 46 minutes or less. Top Stories: Capital Records is canceling its AI rapper project on account of racism. Who could've seen this coming? AI art wins awards. Is AI-generated art wort…

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15 - IndieAd Talks: The history behind IndieAd's work culture | Araceli Muñoz 49:32

1+ y ago49:32

49:32

How did IndieAd get to where it is now? And what is the story behind its work culture? To reflect on the past 5 years of IndieAd, we invited Araceli Muñoz - IndieAd dino 🦖 and Lead Client Success Manager, as well as Ad to the Bone producer - to an honest conversation about these topics. In this episode, Ara will tell you about her journey to and at…

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14 - Transparency and its pitfalls in the programmatic world | Christoph Berg | Part 1 46:36

1+ y ago46:36

46:36

Transparency... a dreaded word in programmatic advertising. Nevertheless, a topic worth talking about. And that is precisely what we did. We were joined by Christoph Berg - CEO and founder of Mint Square - and discussed what transparency in programmatic advertising means. What are its pitfalls? What problem can be with a fixed pricing model in prog…

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