Innehåll tillhandahållet av Glynis Traill-Nash. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Glynis Traill-Nash eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Innehåll tillhandahållet av Glynis Traill-Nash. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Glynis Traill-Nash eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
Hosted by fashion journalist Glynis Traill-Nash, In Fashion covers the craft, commerce and our connection to fashion with global leaders, unsung innovators and intriguing insiders.
Innehåll tillhandahållet av Glynis Traill-Nash. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Glynis Traill-Nash eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
Hosted by fashion journalist Glynis Traill-Nash, In Fashion covers the craft, commerce and our connection to fashion with global leaders, unsung innovators and intriguing insiders.
From Australian leather to Japanese denim, the best raw materials are the beating heart of luxury brands. Matteo De Rosa is the CEO of LVMH Métiers d’Art, a company within the luxury conglomerate which brings together global suppliers that cover the gamut from farming to traditional crafts and technology. With a career history that includes his own leather-goods brand and working with Dries Van Noten, De Rosa is now focused on opening up the world behind the brands, offering transparency to everyone.…
Stephen Bennett is one of Australia's most visionary fashion & retail identities. Always five steps ahead of the rest, Steve founded the iconic Australian brand Country Road, which celebrated its 50th anniversary in 2024. Bennett led the company for half of its lifetime, and the story doesn't end there... Stay tuned for Part 2 of this episode with another very special guest.…
New Zealand designer Karen Walker is one of that rare breed who has played the long game, on her own terms, and is still fired up about what she can create to make customers’ lives that little bit better every day. From iconic eyewear, a soft-diplomacy tee or even custom chocolates for that extra stocking filler, Karen’s designs and collaborations are delicious bites of not-too-guilty pleasure.…
Maggie Hewitt has always had the big picture in mind with her label Maggie Marilyn. Here, the New Zealand designer opens up about her bold business moves, her grassroots-up focus on sustainability, and how she’s learning that things don’t always have to be black and white in life as in business.
Outland Denim founder James Bartle wants to change the world for the better via a great pair of jeans. Founded as a way to combat modern slavery, Outland Denim has trained, employed and empowered women in Cambodia to leave the cycle of poverty and exploitation and have a brighter future for themselves and their families. Brands and designers including Karen Walker, Artclub by Heidi Middleton, Spell and Aje have all collaborated with Outland to spread the word via premium denim – and that is just the beginning.…
Colour, pattern and texture are integral to Bethan Laura Wood’s practice – and her personal style. The London-based, mixed-discipline designer is in demand as a collaborator for brands across a multitude of genres from fashion to champagne and homewares. She is also the recipient of the 2023 Mecca X National Gallery of Victoria Women in Design Commission, an initiative backed by the beauty retailer to help address the imbalance of female representation in galleries.…
Poppy King has always swum against the tide, and the beauty industry is all the better for it. She first made a splash as a 19-year-old with a line of 1940s-style matte lipsticks when the rest of the world was still wearing frosted pink. From there, she was tapped by Leonard Lauder himself to work with Estée Lauder in New York, went on to launch Lipstick Queen, and has worked with brands including J. Crew, Kate Spade and Boots. Now, she has come full circle, launching a line of lipsticks in her name, manufactured in Australia, and set to take on the world once more.…
Sustainability champion Eva Kruse is nothing if not a “stubborn optimist”. Before sustainability was even a buzzword in the fashion industry, Kruse was asking the difficult questions and imagining a better future. From being co-founder of the Copenhagen-based Global Fashion Agenda to her role with London-based company Pangaia, Kruse has always been one step ahead of the rest.…
Since winning the International Woolmark Prize in 2014, Rahul Mishra has become India’s most celebrated designer, dressing celebrities including Zendaya, Freida Pinto and Viola Davis in his exquisitely embroidered and handcrafted designs. But it’s his belief in the power of fashion, and the way it can improve the lives of employees and connect people and places, that makes him truly one of a kind.…
Net-a-Porter Market Director Libby Page invites us behind the scenes of one of the world’s greatest and most loved ecommerce players. From explaining the “dark art” of buying to generous advice for newcomers, you’ll also learn some packing hacks from someone seasoned in the art of work travel.
Australia's first female Minister for Foreign Affairs (2013-2018) always stood out from the parliamentary pack for her love of fashion. In this episode, Julie recalls her childhood wonder at the transformative powers of fashion, her use of fashion as soft diplomacy and sets listeners on a sartorial treasure hunt. And who would have imagined she ever wore desert boots?…
One of the most inspiring people in the Australian fashion industry, Andie Halas saw a problem with fashion waste and found a solution that helps others in the process, via not-for-profit organisation Thread Together.
From making and selling macrame owls as a child to heading up Australia's most successful fashion brand with sister Simone, Nicky Zimmermann has always been about the craft. Here, she discusses her singular vision, the brand's early breaks, the shift to the Paris catwalk and how ignoring advice and sticking to their lane has ultimately paid off.…
The author of Red Carpet Oscars takes us on a journey of celebrity style since the first Academy Awards in 1929. From the costume designers, the home sewers, and political statements to the influence of Giorgio Armani and Joan Rivers on the red carpets of today.
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