Episode 34 - Five things every successful listing agent must have in their business!

If You List You Last Podcast

**Episode 34: The Five Must-Haves for Successful Listing Agents**
**Welcome Message**
- Host: Bob Mangold, The Listing Coach
- Podcast: If You List, You Last
- Episode: 34
- Highlights: Gratitude for listening, sharing, and downloading
**Main Topic**
- Focus: Five essential components every successful listing agent must have
**Join the Community**
- Facebook Group: Real Estate Asset Advisor
- Engage: Share thoughts, comments, questions, and topics
**Market Update**
- Importance: Understanding employment numbers and their impact on real estate
- Details: Employment trends, government statistics, and real-life implications for agents
**Key Discussion Points**
1. **Employment Numbers Analysis**
- Importance of job market understanding for real estate
- Discrepancies in government reports vs. private sector data
- Economic implications for real estate agents and clients
2. **Five Must-Haves for Listing Agents**
- **1. Database of Likely-to-Sell Homeowners**
- Focus on demographics likely to sell in the next 6-36 months
- Examples: Divorce leads, home flippers
- **2. Unique Selling Proposition**
- Crafting a compelling elevator pitch
- Emphasizing results and proof of delivery
- **3. Effective Sales and Marketing Process**
- Creating competition for listings
- Detailed marketing strategies and client communication
- **4. Conversion Conversations**
- Moving beyond scripts to conversational selling
- Role-playing and practice for better client interactions
- **5. Comprehensive Listing Presentation**
- Outlining systems and processes in writing
- Providing proof of past results and clear schedules
**Closing Thoughts**
- Encouragement: Implement the five components for success
- Resources: Join the Real Estate Asset Advisor Network for further guidance
- Weekly Classes: Overview of services offered every Thursday at noon Eastern
**Call to Action**
- Website: www.creaoverview.com
- Join the Facebook group and engage with the community
**Final Note**
- Reminder: "If you list, you last."

Join our Facebook Group at: https://www.facebook.com/groups/realestateassetadvisors
Visit our website to watch replays of our Wednesday "Elevate Business Briefings" at: www.RealEstateAssetAdvisors.org
Download a copy of my book, "If you list, you last!" at www.IfYouListYouLast.com