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Developing a distinctive marketing tone with CB Insights' Anand Sanwal
MP3•Episod hem
Manage episode 330150375 series 2948343
Innehåll tillhandahållet av Peep Laja. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Peep Laja eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
Key Points:
- How CB Insights got its start (01:13)
- Anand explains when he realized the target market for CB Insights had shifted (03:33)
- My thoughts on the transient nature of the market, and why successful companies should be prepared to adapt with a quote from Bridgefy's Jorge Rios (05:03)
- Anand explains CB Insights' unique approach to content marketing (07:00)
- I discuss the need for more creativity and more hard work in marketing (09:40)
- Anand describes the competitive landscape CB Insights in playing in (10:30)
- Why Anand believes experience and pain tolerance gives them a competitive advantage (12:36)
- I explain how excellence and mediocrity are both habits that are developed over time (15:00)
- Anand explains why figuring out your priorities as a company is key to success (16:19)
- My take on the importance of knowing where to focus resources, with a quote from Steve Jobs (18:23)
- Anand talks through the moats CB Insights is developing (20:31)
- I describe the law of increasing returns with a quote from Prof. Brian Arthur (22:29)
- Anand explain how content is still the anchor of CB Insights' marketing strategy (24:16)
- Why a personalized newsletter from Anand tested better than a more generic option (25:49)
- Anand's advice for other founders and CEOs (28:20)
- Wrap up (31:09)
Mentioned:
My Links:
88 episoder
MP3•Episod hem
Manage episode 330150375 series 2948343
Innehåll tillhandahållet av Peep Laja. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Peep Laja eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
Key Points:
- How CB Insights got its start (01:13)
- Anand explains when he realized the target market for CB Insights had shifted (03:33)
- My thoughts on the transient nature of the market, and why successful companies should be prepared to adapt with a quote from Bridgefy's Jorge Rios (05:03)
- Anand explains CB Insights' unique approach to content marketing (07:00)
- I discuss the need for more creativity and more hard work in marketing (09:40)
- Anand describes the competitive landscape CB Insights in playing in (10:30)
- Why Anand believes experience and pain tolerance gives them a competitive advantage (12:36)
- I explain how excellence and mediocrity are both habits that are developed over time (15:00)
- Anand explains why figuring out your priorities as a company is key to success (16:19)
- My take on the importance of knowing where to focus resources, with a quote from Steve Jobs (18:23)
- Anand talks through the moats CB Insights is developing (20:31)
- I describe the law of increasing returns with a quote from Prof. Brian Arthur (22:29)
- Anand explain how content is still the anchor of CB Insights' marketing strategy (24:16)
- Why a personalized newsletter from Anand tested better than a more generic option (25:49)
- Anand's advice for other founders and CEOs (28:20)
- Wrap up (31:09)
Mentioned:
My Links:
88 episoder
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