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Episode 160: Fermenting Thoughts: On BrewDog, China, Guinness and Marketing Transparency
Manage episode 356843593 series 3075312
Innehåll tillhandahållet av Nick Law. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Nick Law eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
In this episode of the Hop Forward podcast, hosts Nick Law and Sean Robertson delve into the controversial world of marketing transparency in the beer industry. They begin by discussing BrewDog's recent controversy over their decision to partner with ABInBev to brew their flagship brands in China.
The conversation then turns to the differences between a brand like Madri vs Guinness and how the latter still feels authentic and embraced by all craft beer drinkers, despite also being owned by a global beverage company.
Throughout the episode, Nick and Sean emphasize the importance of transparency in marketing and urge breweries to be honest about their values and practices. As ever, the episode provides thought-provoking insights into the complex intersection of beer, marketing, and ethics, while Nick tries not to offend the French.
Follow Nick:
hopforward.beer | LinkedIn | Twitter | Instagram
Follow Sean:
LinkedIn | Twitter | Instagram
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