Episode 229: Are Your PNCs Not Responding?

Hire and Empower with Molly McGrath

In this episode, Molly discusses the challenges law firms face when prospects are unresponsive and shares strategies to improve follow-up and conversion rates. She emphasizes the importance of clear communication and understanding the different stages of the client's journey. Molly also highlights the need for a well-defined intake process and offers insights on how to manage prospects' expectations.

Key Takeaways:

• Incorporate text messaging into your follow-up process to reach unresponsive prospects.
• Communicate clearly that your firm will not be following up indefinitely, creating a sense of urgency for prospects to respond.
• Implement a drip campaign to nurture prospects who are not ready to engage at the moment.
• Use language that distinguishes between leads, prospects, and clients to avoid confusion and set clear expectations.
• Guide prospects through the intake process, giving them what they want and managing their expectations.

Quote for the Show: "It's not a no, it means not now." - Molly McGrath

Links

• Website: https://hiringandempowering.com/

• Facebook: https://www.facebook.com/hiringandempowering

• LinkedIn: https://www.linkedin.com/company/hiring&empoweringsolutions/

• Law Firm Admin Bootcamp: https://www.lawfirmadminbootcamp.com/

• Get Fix My Boss Book: https://amzn.to/3PCeEhk

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