148. Authenticity & The Rise of the Knowledgeable Influencer

High Conversion Health Marketer

In this episode I speak with Jake Kitchiner, co-founder of ChannelCrawler, as he defines the difference between influencers who drive meaningful actions and content creators who simply attract views. He digs into how niche-focused influencers can foster stronger audience engagement and higher conversions versus those with broader specialties. We’ll also explore why YouTube stands out as a powerful long-term business tool for fitness brands. Jake redefines influence to help you increase the full potential of your digital presence.

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Connect with Jake:

https://www.linkedin.com/in/jakekitchiner/

https://channelcrawler.com/

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Check out Linda's weekly newsletter for exclusive conversion copywriting tips: https://thecopyworx.com/newsletter/

Follow Linda on all her socials: https://linktr.ee/lindamelone

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Time stamps:

Defining Influencers and Their Impact (00:01:19)

Influencers vs. Content Creators: Key Differences (00:02:16)

The Evolution of Influencers in the Fitness Industry (00:04:03)

The Importance of Expertise in Influencing (00:05:01)

Channel Crawler's Purpose and Origins (00:10:16)

Finding Fitness Influencers Through Channel Crawler (00:11:52)

Criteria for Sponsorship: What Brands Look For (00:14:14)

Engagement Over Follower Count: A Key Strategy (00:15:28)

Importance of Niche Expertise in Audience Engagement (00:17:58)

Linda's Experience with Fitness for Women Over 50 (00:18:16)

Comparing YouTube and Instagram for Brand Awareness (00:19:39)

Cost of Advertising on YouTube vs. Other Platforms (00:20:10)

Longevity of YouTube Content and Its Benefits (00:23:02)

YouTube as a Business Tool for Fitness Creators (00:27:03)

Building Relationships Through Consistent Content (00:32:51)