Creating Immersive Experiences with the Arts & Tech: A Conversation with ARTECHOUSE

Heinz Radio

The arts and technology are often considered to be opposites of one another; however, they can also be merged to create immersive spaces that inspire wonder, creativity, and imagination. One such example is ARTECHOUSE, an immersive artspace that engages the audience in innovative hi-tech art both in physical locations as well as on their mobile app. In this episode, we had a chance to talk to Lena Galperina, the Visitor Experience Director at ARTECHOUSE, about her views on how the arts and tech inform each other, as well as how it applies in the context of ARTECHOUSE.

Lena Galperina is passionate about bringing impactful art experiences to audiences. She believes that the arts have the power to help us understand each other and bring us closer together. She holds a Bachelor’s degree from American University in Art History and International Relations, as well as a Master’s degree from George Mason University in Arts Management. She has professional and personal experience in both visual and performing arts: she loves to paint and draw (especially using watercolors and ink), tell stories and dance with Carpathia Folk Dance Ensemble, where she is also the Assistant Director. Currently she works as the Visitor Experience Director at ARTECHOUSE, an innovative art space dedicated to showcasing artists whose primary medium is technology. Her role focuses on enhancing the visitor's experience and working with the entire team to ensure audiences' connection with the artwork on view.