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Collaborative Awareness Campaigns with Christina Locmelis of Wounds Canada
Manage episode 421324832 series 2898736
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Many health professionals know the struggle of spreading awareness in a crowded digital space. Tune in with Christina Locmelis of Wounds Canada as she unveils the pillars of successful collaborative campaigns, such as the need for strategic alliances, using data wisely, and addressing the specific hurdles nonprofits encounter in drawing attention to vital health issues. This episode is a must-listen for those looking to boost their campaigns' reach and effectiveness, featuring expert advice on strategic partnerships and data-driven marketing.
About the guest
Christina is an award-winning collaborator, and leader in strategic communications, marketing, and member engagement. She has extensive experience successfully executing digital marketing and communications strategies including national and international award-winning campaigns. She thrives on engaging with members and stakeholders, generating awareness of organizational activities and industry issues, and enhancing the public profile of organizations.
Christina is the Director of Communications & Membership at Wounds Canada, a non-profit charitable organization established in 1995.
Resources
- Wounds Canada: https://www.woundscanada.ca/
- International Association of Business Communicators: https://www.iabc.com/
- Centre for Strategic Communication Excellence https://thecsce.com/
Contact Christina
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