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Sustainable Packaging Options with Good Goods | Zach Lawless
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CO2 emissions went up tremendously over the years because of the increase in human activity, especially those related to manufacturing and trading of goods. Overconsumption has also resulted in a huge waste problem, which continues to exponentially increase our carbon footprint on this planet.
Thankfully, more and more companies and organizations have gone green, not just promoting but actually implementing planet-friendly initiatives such as the use of reusable packaging to eliminate single-use plastics and ultimately reduce waste. One of which is Good Goods whose goal is to invent a circular supply chain for wine bottles by introducing reuse into the experience.
In this episode, we have with us Zach Lawless, CEO of Good Goods, who will be sharing with us his plans to bring the reuse economy to the wine industry. We discuss their journey from way back in 2017 when they first launched reusable containers, how their program works and benefits both consumers and retailers, the positive environmental impact of using reusable packaging, and reducing the footprint of mission-driven food brands.
Reusing and practicing sustainability can turn things around and counter the harmful effects caused by activities that are heavy on CO2 emissions. With the Good Goods program, you can provide quality products to your consumer while helping the planet in a simple yet highly impactful way. Listen in to learn more about Good Goods!
Virginia Foodie Essentials:
- Reusing is really about building a network. You have to be able to get people to return products back and deal with your retailers to bring those products back for producers to utilize reusable packaging. - Zach Lawless
- Our goal is to reach that leverage point of what is the lightest bottle that we can use so that we can reduce the transformation, but also not reduce integrity for reuse. - Zach Lawless
- With Good Goods, you can have a quality wine and one that cares about the environmental footprint as well. - Zach Lawless
Key Points From This Episode:
- All about Good Goods Company
- Innovating solutions to some of the world's biggest problems
- Grab-n-Go Food
- Reusable wine bottles from Good Goods
- The effect of the pandemic on the business
- Sanitation process of the wine bottles
- Environmental impact of standard wine packaging
Other Resources Mentioned:
More about the Guest:
Zach Lawless is the CEO and co-founder of Good Goods, a company that creates reuse activations for both brands and retailers that engage consumers to actually return the products or the packaging for those products.
Zach is a serial entrepreneur and a passionate social impact creator with professional experience across the fields of sustainability, finance, and food and wine. Motivated to find a solution to growing global plastic waste and the recycling crisis of 2017, Zack decided to start his own business to solve some of these challenges.
Follow The Virginia Foodie here:
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