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How to Build a Salad-Centric Farm Brand with Kat Johnson
Manage episode 360861894 series 2792654
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I’ve discovered a new word—salad-centric! And I’m excited to share its meaning with you, as well as its inventor, Kat Johnson, aka Kat the Farmer.
When I first heard the word, I wondered how can a business be so specifically centered on salad. What does it take to run a farm that produces naturally grown crops and herbs while also managing a business that creates packaged value-added food products?
In this episode, Kat shares with us how she grows and makes all things salad-connected. This conversation is a walkthrough of her ways and means as a solopreneur: from farming salad crops organically, to making salad dressings, bringing quality products to market, undertaking the standards of being a Certified Naturally Grown brand, and most importantly, living out the Good Food mission.
Virginia Foodie Essentials:
- I grow and make things that belong in salads. So everything I grow is tailored to that genre of food and eating. I grow salad crops and herbs. I make salad dressings and I also prepare salad kits. - Kat Johnson
- Floyd County is a really special place, and community is a key word to describe it. It's very rural, in Southwest Virginia, and it's an agricultural community. So there are lots of farmers, beef, cattle farmers, and veggie farmers. There are lots of farmers who are like me growing and using organic practices, which is pretty special. - Kat Johnson
Key Points From This Episode:
- Kat the Farmer is a salad-centric farm and food company based in Floyd County, Virginia.
- A salad-centric farm and food company means that Kat grows and makes things that belong to salad—grow salad crops and herbs, make salad dressings, and prepare salad kits.
- She manages what she calls a “farmlet”—a quarter acre of land where she grows her salad crops and herbs.
More About the Guest:
Kat Johnson is known in their community as Kat, the farmer. Growing food is her life’s work. In fact, organic farming has been part of her life since she first began working in agriculture in high school. Since then, she worked on seven different farms across the country and learned from many skilled growers along the way. She was fortunate to put down roots in Floyd County, where she built a beautiful home by hand with the love of her life, Joshua. The food-filled, community-centered, creative, and meaningful work of growing and selling organic food speaks to her heart, urging her to establish this little farm and food company in January 2021. She envisions it becoming a beautiful, productive, and sustainable small farm that provides a joyful life, a livelihood, a classroom, and a community gathering space.
Connect with Kat Johnson:
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