542: Shaping Company Culture using AI with Elie Rashbass

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Company culture plays a fundamental role in the success of your organization. Unfortunately, it’s not always clear what methods will lead to optimal outcomes. Top research shows an alarming gap between a company’s stated culture and what employees report about their experience working there. But what if one could harness the power of AI to close this gap? Today on the show, we’re joined by Elie Rashbass, CEO & Co-founder at ScultureAI, a startup developing innovative solutions that shape organizational culture from the ground up. He tells us about the groundbreaking work being done by ScultureAI and how they are leveraging AI to coach everyday interactions between internal staff members and external stakeholders. We discuss the endless interactions that shape company culture, why it matters, and how Elie and his team are helping companies use AI to embed their culture into actualized, organization-wide behavior. To learn more about how AI is used to transform company culture, tune in today!

Key Points From This Episode:

How Elie’s corporate background instilled an appreciation for good company culture.
Co-founding ScultureAI with his father and what led them into the AI startup space.
His father’s experience fostering strong company cultures and his extensive AI research.
The significant gap between what companies say their culture is and what it actually is.
Why company culture matters, from employee well-being to organizational success.
What to consider when selecting and defining your company values.
Common challenges organizations face when implementing company culture.
How ScultureAI is helping companies embed company culture from the ground up.
Their groundbreaking AI-powered behavioral coach and examples of its workflow integration.
Key challenges they’ve encountered working with LLMs and how they’ve addressed these.
What you can expect from the ScultureAI demo and how to get in touch.
An overview of hiring as a potential use case for their behavioral AI coach.
How ScultureAI prioritizes and safeguards user data and privacy.
Overcoming challenges as innovators in the space and advice to other leaders.

Links Mentioned in Today’s Episode:

Elie Rashbass on LinkedIn
ScultureAI
Donald Sull
Sami Birnbaum
Sami Birnbaum on LinkedIn
[Svenja Schäfer](svenjaschaefer.com)
Svenja Schäfer on LinkedIn
Will Larry on X
Will Larry on LinkedIn
Victoria Guido on X
Victoria Guido on LinkedIn
thoughtbot
thoughtbot on LinkedIn
thoughtbot on X
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