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#5 Buzzword Bingo
Manage episode 354573574 series 3439816
Innehåll tillhandahållet av Julia Hartwig. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Julia Hartwig eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
We're playing buzzword bingo - covering the most important buzzwords in the world of B2B Sales and Marketing. Naturally, Julia and Ahmet drift off from talking buzzwords to talking about the challenges in Marketing and Sales and the collaboration between the two departments.
Questions discussed in the episode are:
- What is high quality content?
- How should a prospect be qualified?
- Do eBook downloads matter?
- Why is the ICP so important?
- Is Growth Marketing a thing?
And the biggest question of all: who will win the buzzword bingo?
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