FCM190: How To Bring Your Story To Life And Leverage It To Attract More Clients with Jude Charles

Fitness Career Mastery Podcast

We believe that nearly every person in the world knows that exercise, moving their body is good for them, but most people still don’t do it. We also don’t believe that it’s due to a lack of motivation. We believe it’s because they don’t feel seen.

The decision to purchase fitness classes is so different from the decision to purchase anything else. It’s an emotional decision that causes someone to bring the reality of who they are, or who they believe themselves to be into the light and look at it. Oftentimes that’s really scary and uncomfortable. It often means coming into contact with the limiting beliefs about themselves, and looking at those too. And depending on their preconceived notions about what fitness is, or is about through the media, it’s very difficult for most people to start.

This type of person doesn’t need to be motivated more- told that they can do it, or told they could look a certain way. They need to be met where they are, have their feelings and emotions validated, and made to feel seen.

The best way to accomplish this is through telling a story. A very special type of story. A story that combines a bit of your story, but also includes the story of your ideal client, and how you fit into their life story.

That’s why we’ve invited Jude Charles onto the show, who helps you dig deep to find the compelling story that no one else knows and then leverage storytelling to strategically scale your business by consistently connecting with the right type of clients.

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