Express 07 Art To Ad
MP3•Episod hem
Manage episode 156830777 series 1201910
Innehåll tillhandahållet av Evviva Brands. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Evviva Brands eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
Last week Stephen Stewart took a closer look at how media planning actually works. Let’s assume you’ve done that. Are you ready to go? Not quite. You still need to take your concept—that’s the big idea we talked about back in episode 4—and adapt it to your media plan. That’s critical. How do you manage it? In this episode, Cate Newsom and Amo Bassan join the podcast from our Edinburgh office to talk about how ideas take the final step in becoming ads without losing the magic. You can follow the magic here: http://www.evvivabrands.com/2016/02/how-ideas-become-ads/
…
continue reading
13 episoder