))
Express 06: Make Your Plan
Manage episode 156830778 series 1201910
Innehåll tillhandahållet av Evviva Brands. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Evviva Brands eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
Last week David addressed the role that media plays in connecting audiences to your brand (and vice versa). This week, Stephen picks up to talk about the interplay between the three main media categories: owned, earned and paid. He looks at when your brand needs to consider paid media and how to go about building a media plan. Follow along with the blog post at: http://www.evvivabrands.com/2016/02/making-a-good-impression-starts-with-a-media-plan/
…
continue reading
13 episoder
Dela
