Episode 13 - What's the purpose of brand purpose?

Everybody hates your brand

Episode Notes

0.00 - 0.20: An introduction to the podcast.

0.22 - 38.47: In the main section we talk about the concept of brand purpose. What is it, why are so many people talking about it and do you need to care?

38.51 - 43.45: We share what we're loving this week - news, tools and resources that we have found useful or interesting and that listeners might too. Rob talks about the usefulness of Share of Search as a metric and Jen raises the US Postal Service's creed.

43.49 - 44.12: Outro.

Oh and the "You can't talk your way into a problem you behaved your way into" is from Stephen Covey.

External links referenced:

• The Stengel 50 CLICK HERE
• Simon Sinek's TED Talk CLICK HERE
• Richard Shotten's dissection of The Stengel 50 CLICK HERE
• Mark Ritson's Marketing Week article on marketers being ashamed of making money CLICK HERE
• Mark Ritson's Marketing Week article on Brand Purpose and financial sacrifice CLICK HERE
• 'The Halo Effect' by Phil Rosenzweig CLICK HERE
• Vita Coco podcast CLICK HERE
• Share of search video by Les Binet CLICK HERE
• USPS / Ogilvy Chicago / Stand by your mail campaign CLICK HERE

Audio-Visual assets:

• Imagery: Photo by Matthew Brodeur on Unsplash
• Music: Hot Thang by Daniel Fridell. CLICK HERE