What is the Difference between Mission, Vision, and Values?
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Innehåll tillhandahållet av Aespire and Brian Sooy. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Aespire and Brian Sooy eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
Over the last decade, nearly 1,000,000 people have searched for answers to questions about purpose, trust, branding, and messaging and found the answer on Aespire.com.
It's rare to find two organizations that align on common usage, definitions, and application of the principles of purpose, mission, vision, and values. In this episode, Brian unpacks each of these important principles of brand strategy and shares how a well-known company puts principles into practice.
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Buy Brian's books:
- Raise Your Voice: A Cause Manifesto
- The Gift of Small Potatoes
- Books by Brian Sooy
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55 episoder