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The Agile Brand with Greg Kihlström®


1 #683: Navigating the effect of AI on marketing jobs and the job market with Sue Keith, Landrum Talent Solutions 23:28
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My guest today has been keeping us up to date with the current state of hiring for marketers on a quarterly basis, which has taken us on quite a roller coaster ride. Today we’re going to look at how marketing and communication execs are responding to the latest developments in the world while still needing to get their work done. To take a look at the latest here, I’d like to welcome back to the show Sue Keith, Corporate Vice President at Landrum Talent Solutions. About Sue Keith Sue Keith is Corporate Vice President at Landrum Talent Solutions. With deep expertise in navigating complex labor markets, Sue has a front-row seat to the evolving dynamics of marketing roles, hiring trends, and the broader implications of AI and economic uncertainty. RESOURCES Landrum Talent Solutions: https://www.landrumtalentsolutions.com https://www.landrumtalentsolutions.com This episode is brought to you by Landrum Talent Solutions, a national recruiting firm specializing in marketing and HR positions. https://www.landrumtalentsolutions.com Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Online Scrum Master Summit is happening June 17-19. This 3-day virtual event is open for registration. Visit www.osms25.com and get a 25% discount off Premium All-Access Passes with the code osms25agilebrand Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
EarlToms Podcast - Wholesaling Real Estate
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Innehåll tillhandahållet av EarlToms. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av EarlToms eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
A Podcast to help Real Estate Wholesalers turn a hobby into a business. You have the desire to Wholesale Houses but you need more information to become successful. EarlTom will teach you how to Wholesale whether you have a lot of money or no money at all. We all have to start somewhere. Come on the journey with us and learn how to successfully Wholesale Real Estate. Visit https://earltoms.com to learn more
…
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43 episoder
Markera alla som (o)spelade ...
Manage series 2798544
Innehåll tillhandahållet av EarlToms. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av EarlToms eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
A Podcast to help Real Estate Wholesalers turn a hobby into a business. You have the desire to Wholesale Houses but you need more information to become successful. EarlTom will teach you how to Wholesale whether you have a lot of money or no money at all. We all have to start somewhere. Come on the journey with us and learn how to successfully Wholesale Real Estate. Visit https://earltoms.com to learn more
…
continue reading
43 episoder
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1 Wholesaler Etiquette and Relationship Building 32:41
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In this episode EarlToms discusses how to make good impressions and build relationships with investors For more information to help grow your business visit https://EarlToms.com https://earltoms.com/earltoms_blog/episode-43-wholesaler-etiquette-and-relationship-building/

1 Watch for Sellers Ready to Sell for Lower Prices 28:18
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In this episode EarlToms talks about things to watch for and how to identify sellers ready to sell for lower prices. It won't last long so it's important to get these deals now. For more information to help grow your business visit https://EarlToms.com https://earltoms.com/earltoms_blog/episode-42-watch-for-sellers-ready-to-sell-for-lower-prices/…

1 What if I Told You One Thing That's Easily Fixed Kills Your Deals 30:14
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In this episode EarlToms discusses one aspects of your deals that kill them before they get started. It's an easy fix. For more information to help grow your business visit https://EarlToms.com https://earltoms.com/earltoms_blog/episode-41-what-if-i-told-you-one-thing-thats-easily-fixed-kills-your-deals/…

1 Murphy's Law Just Said Hello to This Landlord 31:40
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In this episode EarlToms discusses recent events that happened to him with a couple of rental houses. For more information to help grow your business visit https://EarlToms.com https://earltoms.com/earltoms_blog/episode-40-earltoms-podcast-murphys-law-just-said-hello-to-this-landlord/

1 Plan B is Always Necessary in Real Estate 26:58
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In this episode earlToms talks about lessons learned from past experiences only having Plan A and how to not make the same mistakes. Listen to how EarlToms diversifies his business now as a result. For more information to help grow your business visit https://EarlToms.com https://earltoms.com/earltoms_blog/episode-39-plan-b-is-always-necessary-in-real-estate/…
In this episode EarlToms discusses the process of establishing a successful wholesaling business. For more information to help grow your business visit https://EarlToms.com https://earltoms.com/earltoms_blog/episode-38-the-business-process-of-wholesaling/
In this episode EarlToms discusses the role of a wholesaler in relation to the seller and the buyer. For more information to help grow your business visit https://EarlToms.com https://earltoms.com/earltoms_blog/episode-37-the-role-of-wholesalers/
In this episode EarlToms discusses whether you are spending money in a way that will create income or simply spending money for the sake of spending money. For more information help grow your business visit https://EarlToms.com https://earltoms.com/earltoms_blog/episode-36-good-money-versus-bad-money/…

1 Marketing Strategies for Wholesalers 35:08
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In this episode EarlToms discusses marketing strategies for wholesalers. Listen to some of the reasons certain strategies aren't producing results and how you can improve the results. For more information to help grow your business visit https://EarlToms.com The link with more information on postcard marketing https://earltoms.com/earltoms_blog/yellow-letter-hq/ https://earltoms.com/earltoms_blog/episode-35-marketing-strategies-for-wholesalers/…

1 Current Challenges in the Real Estate Market 30:05
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In this episode EarlToms talks about the current challenges in the Real Estate market and how to prepare your deals to overcome these challenges. For more information to help grow your business visit https://EarlToms.com https://earltoms.com/earltoms_blog/episode-34-current-challenges-in-the-real-estate-market/…

1 Ross Said - Pivot..Pivot.....Pivot!!! 35:47
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In this episode EarlToms discusses what is actually going on in the Real Estate market. Ignore the smoke and mirrors. This is where EarlToms is putting his money. For more information to grow your business visit https://EarlToms.com https://earltoms.com/earltoms_blog/episode-33-ross-said-pivot-pivot-pivot/…

1 I Have Some Good News & I Have Some Bad News 28:15
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In this episode earlToms discusses where the market is currently and the strategy to turn into an investor instead of a wholesaler with what is coming in the market. For more information to help grow your business visit EarlToms.com https://earltoms.com/earltoms_blog/episode-32-i-have-some-good-news-i-have-some-bad-news/…

1 Contract Contingencies Every Wholesaler Needs 37:40
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In this episode EarlToms talks about contingencies to include in your contracts. These contingencies originated from lessons learned wholesaling and investing in Real Estate. For more information to help grow your business visit https://EarlToms.com https://earltoms.com/earltoms_blog/episode-31-contract-contingencies-every-wholesaler-needs/…

1 Strategy for Your Wholesaling Business 30:11
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In this episode EarlToms discusses strategy for your business. You will get things to think about in your business that should help you be successful and accomplish your goals. For more information to help grow your business visit https://EarlToms.com https://earltoms.com/earltoms_blog/episode-30-strategy-for-your-wholesaling-business/…

1 Wholesalers Making Offers in the Current Real Estate Market 30:35
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In this episode EarlToms discusses how to make successful offers in the current Real Estate market. For more information to help grow your business visit https://EarlToms.com https://earltoms.com/earltoms_blog/episode-29-wholesalers-making-offers-in-the-current-real-estate-market/
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EarlToms Podcast - Wholesaling Real Estate

1 Rent & Flip Analysis Spreadsheet for Wholesalers & Investors 36:02
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In this episode EarlToms shares a Spreadsheet to help you analyze your deals. This spreadsheet will help wholesalers and investors analyze the rent and/or flip strategy. For more information to help grow your business visit https://EarlToms.com https://earltoms.com/earltoms_blog/episode-28-rent-flip-analysis-spreadsheet-for-wholesalers-investors/…
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EarlToms Podcast - Wholesaling Real Estate

1 Personal Capital Gives You a Competitive Advantage Wholesaling Houses 35:29
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In this episode EarlToms discusses personal capital. This episode will help you determine if you are ready to hire employees or if you need to keep working. This is one of the most often overlooked aspects of business, especially Wholesaling Houses and Real Estate in general. For more information to help grow your business visit https://earltoms.com https://earltoms.com/earltoms_blog/episode-27-personal-capital-gives-you-a-competitive-advantage-wholesaling-houses/…
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EarlToms Podcast - Wholesaling Real Estate

In this episode EarlToms discusses the struggles and successes many wholesalers experienced in 2020 and also what we can do to make 2021 a successful year. For more information to help grow your business visit https://earltoms.com https://earltoms.com/earltoms_blog/episode-26-goodbye-2020/
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EarlToms Podcast - Wholesaling Real Estate

In this episode EarlToms discusses a buyer that will purchase houses in 13 states. EarlToms goes over the criteria and requirements to submit a deal. If you are a wholesaler in one of the states we discuss hopefully taking advantage of this offer will lead to a prosperous 2021 for you. For more information to grow your business visit https://EarlToms.com https://earltoms.com/earltoms_blog/episode-25-christmas-present-for-wholesalers/ Merry Christmas…
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EarlToms Podcast - Wholesaling Real Estate

1 Tis the Season to Make Money Wholesaling Houses 28:18
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In this episode EarlToms discusses the season we are in for wholesaling houses. If you have been looking to make more money on your deals this is the episode and season to do it. Get the New Year started with a fat bank account. It starts today! For more information to help grow your business visit https://EarlToms.com https://earltoms.com/earltoms_blog/episode-24-tis-the-season-to-make-money-wholesaling-houses/…
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EarlToms Podcast - Wholesaling Real Estate

In this episode EarlToms discusses the things that are preventing you from being happy and being able to make more money wholesaling houses. You'll also hear simple suggestions to recognize these negative influences in your life and how to overcome them and address them. For more information to help grow your business visit https://earltoms.com https://earltoms.com/earltoms_blog/episode-23-filtering-out-the-noise/…
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EarlToms Podcast - Wholesaling Real Estate

In this episode EarlToms discusses what happens when you take the time to build relationships with your buyers. If you wholesale houses you need to listen to this episode. It will show you what happens when your buyers have a sense of loyalty to you. It might surprise you. For more information to help build your business visit https://EarlToms.com https://earltoms.com/earltoms_blog/episode-22-relationships-matter-heres-proof/…
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EarlToms Podcast - Wholesaling Real Estate

In this episode EarlToms talks about being a cash buyer wholesaling houses. Is it the right thing to say or is there a better alternative for your business? Listen to find out the good and bad of being a cash buyer. For more information to help grow your business visit https://earltoms.com https://earltoms.com/earltoms_blog/episode-21-im-a-cash-buyer/…
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EarlToms Podcast - Wholesaling Real Estate

In this episode EarlToms discusses the power of yes. The power of yes is all about influencing people to get the result you want from the interaction. This episode will help you win more deals with sellers and wholesale more houses. The power of yes is also the power of persuasion and the power of influencing others. It takes practice to develop the habit but once it becomes habit you bank account will thank you. For more information to help grow your wholesaling business visit https://earltoms.com https://earltoms.com/earltoms_blog/episode-20-earltoms-podcast-the-power-of-yes/…
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EarlToms Podcast - Wholesaling Real Estate

In this episode EarlToms discusses how to wholesale the right houses. It makes a big difference in your close rate and success of your business. EarlToms also goes over his call sheet and how he structures the conversation with sellers to find the right houses to wholesale and pass on the houses that aren't going to close. For more information to help grow your business visit https://EarlToms.com https://earltoms.com/earltoms_blog/episode-19-wholesale-the-right-houses/…
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EarlToms Podcast - Wholesaling Real Estate

In this episode EarlToms discusses the ways to increase your profits. It depends on knowing your self worth. Once you learn how to gauge your worth the rest falls in to place. EarlToms explains how to determine this and make more money doing it. For more information to help grow your business visit https://earltoms.com https://earltoms.com/earltoms_blog/episode-18-do-you-charge-what-youre-worth/…
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EarlToms Podcast - Wholesaling Real Estate

1 A Free Lead Generation Tool for Wholesaling Houses 32:01
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Anyone Wholesaling Houses should know you never have a deal problem. You always have a lead problem. The more leads you have, the more deals you close. With this free lead generation tool provided by Google you increase your chances of getting new leads. The best part is you get them for free. If you aren't using Google My Business (GMB) you are definitely missing out. For more information to help grow your business visit https://earltoms.com/ You can also visit a previous blog post about GMB here https://earltoms.com/earltoms_blog/google-my-business/ https://earltoms.com/earltoms_blog/episode-17-a-free-lead-generation-tool-for-wholesaling-houses/…
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EarlToms Podcast - Wholesaling Real Estate

1 Propstream - A Breakdown of the Program 35:04
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In this episode EarlToms discusses the good and the bad of Propstream. You will learn how EarlTom uses Propstream and the things you need to look for when using the program. The last export of data for a direct mail campaign EarlTom saved over $500 by manually scrubbing the data before exporting. Find out how to save money in this episode. For more information to grow your business visit https://earltoms.com/ The article EarlToms referenced about Yellow Letter HQ can be found here https://earltoms.com/earltoms_blog/yellow-letter-hq/ https://earltoms.com/earltoms_blog/episode-16-propstream-a-breakdown-of-the-program/…
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EarlToms Podcast - Wholesaling Real Estate

1 An Example of When a Comp Isn't a Comp 29:41
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In this episode EarlToms discusses when a comp isn't a comp. In this example the majority of people would have assumed and used the comp that isn't a comp. We walk you through a conversation we had with a broker over the weekend. The broker knew their listing was priced too high but the owner wasn't having any of it. That's when he brought in his old appraiser buddy EarlTom to reinforce the value of the house. For more information to help grow your business visit https://EarlToms.com https://earltoms.com/earltoms_blog/episode-15-an-example-of-when-a-comp-isnt-a-comp/…
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EarlToms Podcast - Wholesaling Real Estate

In this episode EarlToms discusses how you can achieve your goals in Real Estate. He tells you his story with the struggles and successes along the way. It's not enough to have goals when you start Wholesaling Houses. The people that are successful keep their eye on the ball to achieve their goals. Take a moment to listen to this episode and reflect on where you stand in your life and in your business. Please visit https://earltoms.com for information to help grow your business. https://earltoms.com/earltoms_blog/episode-14-earltoms-podcast-whats-your-end-game/…
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EarlToms Podcast - Wholesaling Real Estate

1 How to Value Income Producing Properties (Houses) 27:56
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In this episode EarlToms teaches you how to value income producing properties. It's a simple process to determine the ARV of a house, duplex, or 4 unit apartment. After you listen to this episode you should be able to wholesale tenant occupied properties. For more information to help grow your business visit https://earltoms.com https://earltoms.com/earltoms_blog/episode-13-how-to-value-income-producing-properties-houses/…
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EarlToms Podcast - Wholesaling Real Estate

In this episode EarlToms discusses how to keep your business consistent by creating good habits and daily routines. You will also hear EarlToms daily routine. This has helped increase business and profit. Once you listen to this episode you will understand why developing habits and routines will take your business to the next level. For more information to help grow your business visit https://earltoms.com https://earltoms.com/earltoms_blog/episode-12-the-habit-of-wholesaling-houses/…
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EarlToms Podcast - Wholesaling Real Estate

1 Finding Your Niche Wholesaling Houses 36:58
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Right now is a perfect time to find your niche wholesaling houses. You likely have extra time on your hands since most of us can't move as freely as we could prior to the CoronaVirus. In this episode EarlTom discusses how to find a niche wholesaling real estate. By having a niche you create the right opportunities for your wholesaling business instead of finding opportunities with less profit because you're competing against other wholesalers for deals. You can find more help to grow your wholesaling business at https://earltoms.com https://earltoms.com/earltoms_blog/episode-11-finding-your-niche-wholesaling-houses/…
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EarlToms Podcast - Wholesaling Real Estate

1 CoronaVirus - Adapt, Survive, & Prepare for Tomorrow 35:47
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In this episode EarlTom discusses what is currently working to get deals under contract and sold to investors. You get the exact methods and what you should be looking into for the changes coming to the Real Estate industry in the future. We all have time on our hands right now. Listen to how to use it wisely to position yourself for success during the CoronaVirus and life afterwards. For more information to help grow your business visit https://earltoms.com https://earltoms.com/earltoms_blog/episode-10-coronavirus-adapt-survive-prepare-for-tom/…
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EarlToms Podcast - Wholesaling Real Estate

1 Wholesaling Houses During the CoronaVirus 30:51
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In this episode EarlTom discusses how to Wholesale Houses during the CoronaVirus. We go over the marketing aspects that are providing good leads that are turning into to contract that we are still able to sell to investors. We also discuss how to prepare yourself for what is to come with this virus. It's up to Wholesalers to save the Real Estate summer season because the agents won't be selling much during the summer season. Go thru the stages of marketing we discuss to locate the deals as they come to market and stay safe to protect your financial stability and your family during this outbreak. For more information to help grow your wholesaling business visit https://earltoms.com https://earltoms.com/earltoms_blog/episode-9-wholesaling-houses-during-the-coronavirus/…
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EarlToms Podcast - Wholesaling Real Estate

1 How to Compare Houses to Get a More Accurate ARV 33:41
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In this episode we discuss how to compare houses to arrive at an accurate ARV. We discuss simple ways to determine if you are doing it the right way, as well as common mistakes that most wholesalers make determining ARV. If you follow these tips you should be able to increase your profits for each deal. When you create good habits wholesaling houses the business becomes a lot easier to manage and make money. For more information to help grow your business visit https://earltoms.com https://earltoms.com/earltoms_blog/episode-8-how-to-compare-houses-to-get-a-more-accurate-arv/…
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EarlToms Podcast - Wholesaling Real Estate

1 Intro to Value - A Foundation to Determine an Accurate ARV for Houses 34:50
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In this episode we discuss the basic principles to determine an accurate value. This information is shared by EarlTom, who used to Appraise Real Estate. This information will help you get a solid foundation to determine an accurate as-is value and an accurate ARV. We show you what to look for with comps and how to determine if the comps are the right ones to use. We also give you basic comparisons to things you do every day in your life that you can translate into accurately valuing houses. For More Information to Help Grow Your Business Visit https://earltoms.com https://earltoms.com/earltoms_blog/episode-7-intro-to-value-a-foundation-to-determine-an-accurate-arv-for-houses/…
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EarlToms Podcast - Wholesaling Real Estate

1 Writing a Contract THE RIGHT WAY with the Seller 30:21
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In this episode we discuss how to write a contract with a seller that includes the necessary language and contingencies to include in the contract. In addition to the language and contingencies we address how to answer the questions a seller may have with certain aspects of the contract. For more information to help you with your Real Estate Wholesaling business visit https://earltoms.com https://earltoms.com/earltoms_blog/episode-6-writing-a-contract-the-right-way-with-the-seller/…
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EarlToms Podcast - Wholesaling Real Estate

In this episode we discuss how to legally Wholesale Houses. We discuss a range of topics from the process of how to write contracts, market your deals, and whether you should do the deal. This episode is designed to keep you out of trouble. For more information on how to grow your Wholesaling business visit https://earltoms.com https://earltoms.com/earltoms_blog/episode-5-how-to-legally-wholesale-houses/…
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EarlToms Podcast - Wholesaling Real Estate

In this episode we discuss the ways to find sellers for free. We also give you a couple of ways to find sellers that are very inexpensive. Wholesaling Real Estate isn't easy but the more ways you have to find deals, the better off you will be. For more information to help grow your business visit https://earltoms.com https://earltoms.com/earltoms_blog/episode-4-how-to-find-sellers-for-free/…
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EarlToms Podcast - Wholesaling Real Estate

1 How Real Estate Wholesalers Can Find Cash Buyers for Free 32:46
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In this episode we discuss how Real Estate Wholesalers can find cash buyers for free and what to do once you find the buyers. For more information to help grow your business visit https://earltoms.com https://earltoms.com/earltoms_blog/episode-3-how-real-estate-wholesalers-can-find-cash-buyers-for-free/…
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EarlToms Podcast - Wholesaling Real Estate

The fever is what happens when you get into Real Estate. Wholesalers make this mistake consistently without realizing they are doing it. It's not enough to have a deal. You have to have the right deal to be successful Wholesaling Real Estate. This episode identifies the pitfalls of catching the fever and how to avoid it. https://earltoms.com/earltoms_blog/episode-2-the-fever/…
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EarlToms Podcast - Wholesaling Real Estate

The introductory episode of the EarlToms Podcast. Allow EarlTom to introduce himself and hear what you can expect to hear from future Podcast episodes. We will keep it simple and easy to understand so you can learn how to Wholesale Real Estate. https://earltoms.com/earltoms_blog/episode-1-hello/
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