Digital Marketing Radio podcast

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Understanding the Elegant Math Behind Modern Machine Learning 1:14:43

för 14 dagar sedan1:14:43

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1:14:43

Artificial intelligence is evolving at an unprecedented pace—what does that mean for the future of technology, venture capital, business, and even our understanding of ourselves? Award-winning journalist and writer Anil Ananthaswamy joins us for our latest episode to discuss his latest book Why Machines Learn: The Elegant Math Behind Modern AI . Anil helps us explore the journey and many breakthroughs that have propelled machine learning from simple perceptrons to the sophisticated algorithms shaping today’s AI revolution, powering GPT and other models. The discussion aims to demystify some of the underlying mathematical concepts that power modern machine learning, to help everyone grasp this technology impacting our lives–even if your last math class was in high school. Anil walks us through the power of scaling laws, the shift from training to inference optimization, and the debate among AI’s pioneers about the road to AGI—should we be concerned, or are we still missing key pieces of the puzzle? The conversation also delves into AI’s philosophical implications—could understanding how machines learn help us better understand ourselves? And what challenges remain before AI systems can truly operate with agency? If you enjoy this episode, please subscribe and leave us a review on your favorite podcast platform. Sign up for our newsletter at techsurgepodcast.com for exclusive insights and updates on upcoming TechSurge Live Summits. Links: Read Why Machines Learn, Anil’s latest book on the math behind AI https://www.amazon.com/Why-Machines-Learn-Elegant-Behind/dp/0593185749 Learn more about Anil Ananthaswamy’s work and writing https://anilananthaswamy.com/ Watch Anil Ananthaswamy’s TED Talk on AI and intelligence https://www.ted.com/speakers/anil_ananthaswamy Discover the MIT Knight Science Journalism Fellowship that shaped Anil’s AI research https://ksj.mit.edu/ Understand the Perceptron, the foundation of neural networks https://en.wikipedia.org/wiki/Perceptron Read about the Perceptron Convergence Theorem and its significance https://www.nature.com/articles/323533a0…

Digital Marketing Radio

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Digital Marketing Radio is the show for in-house, agency and entrepreneurial marketers who want to stay on top of the latest tools, tactics and trends shared by today's modern marketing masters. Join David Bain as he interviews the world’s leading marketing minds, including the likes of Larry Kim, Rand Fishkin and Roberto Blake, sharing step-by-step, tactical strategies on topics such as online ads, SEO and YouTube success. Follow the conversation on to the second part of each epsiode where guests reveal their opinions on the state of digital marketing today. Keep an ear out for popular sections including “Secret Software”, “Magical Marketer” and the “‘This or That’ round”. Digital Marketing Radio keeps you up to date with the latest digital marketing tools, tactics and trends in a highly listenable and engaging format – subscribe today!

256 episoder

#Tech #Business #Marketing #David Bain #Podcasting Education #Digital Marketing

Digital Marketing Radio

updated för 3 år sedan

Dela

Serie hem•Feed

256 episoder

#Tech #Business #Marketing #David Bain #Podcasting Education #Digital Marketing

Все серии

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Quick message - Digital Marketing Radio on-hold for a while! 1:43

för 3 years sedan1:43

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Hey there, David here - I just wanted to record a quick message to say that I’m taking a short break from recording episodes of Digital Marketing Radio. I want to focus on 2 other things at the moment... Firstly, Casting Cred, my podcast production agency for B2B brands is expanding a little - I’m now also offering YouTube video series’ and business books as part of my B2B content marketing services - if you want to check out something that I’ve recently produced for a client, have a look at SEOin2022.com - and if you’ve got any questions about maybe doing something similar for your own brand, feel free to email me at david [at] castingcred.com. And secondly, I’m at the early stages of producing a course on Podcast Presentation skills - and I’m doing a little bit of research on what prospective podcast hosts and guests would like me to include in the course - so if you’d like to be a better podcast host or guest, would you mind helping me out by completing a quick survey? Just go to PodcastPresentationSkills.com to fill out your thoughts on questions like - What podcast presentation skills do you admire and why? - What podcast presentation failings turn you off and why? - What podcast presentation skills do you want to acquire yourself? If you’ve got some thoughts to share on that, if you could possibly fill in that quick survey at PodcastPresentationSkills.com, that would be much appreciated! In the meantime, I’m going to be getting my head down and focusing on my clients and my Podcast Presentation skills course - and I’ll get back to Digital Marketing Radio as soon as I can! Aloha!…

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How do SEO and PR work together? With Dayana Mayfield 45:12

för 3 years sedan45:12

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The chances are that you’re either great at SEO or PR - they seem like very different modern marketing disciplines - one technical, one creative. However, to be as effective as possible, they need to work together. Digital PR can be a wonderful way of driving authority - AKA links - to your site. That’s what I’m going to be discussing on episode 270 of Digital Marketing Radio - with a specialist Copywriter and Digital PR Strategist who helps SaaS companies rank in Google search, and convert that traffic into free trial sign-ups and demo requests. Her clients include Drift, TravelPerk, and StoryChief, and her work has been featured in Forbes, Entrepreneur, and Business Insider. Welcome to DMR - Dayana Mayfield.…

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What is the role of community in B2B marketing? With Joel Harrison from B2Bmarketing.net 33:15

för 3 years sedan33:15

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The world of social media has exploded over the past 15 years. Consumers now have the ability to share their experiences about any kind of purchase imaginable. But what about B2B? We’re constantly told that B2B marketing is very different from B2C - and that building a community in the world of B2B is a lot tougher. But is that really the case? And what is the role of community in B2B marketing today? Joining me to discuss that in episode 269 of Digital Marketing Radio is a man who’s been wholly focused on the world of B2B marketing for the past 17 years. He’s the Editor-in-chief of B2B Marketing - welcome to DMR, Joel Harrison.…

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PODCAST ADVERTISING: Should your brand be advertising on podcasts? 29:57

för 3 years sedan29:57

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I’ve dabbled in podcast advertising, but there are many brands out there who are spending significant sums on introducing their product or service to ever-increasing podcast audiences. So what works best when it comes to advertising on podcasts is this something that your business should be considering? Joining me to discuss that is a lady who’s sold over 50,000 podcast ads in the past year. She has an extensive background in radio advertising - and she’s a current, influential voice in the podcast advertising space - welcome to DMR, the Founder of True Native Media - Heather Osgood.…

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What is automation in Google Ads and how does automation impact your paid search strategy? With Anu Adegbola 35:17

för 3 years sedan35:17

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I remember using AdWords back in 2005. Paying pennies for all the traffic I desired. And all I had to do was select a target keyword phrase, write a simple ad, and click publish. But the sad thing is, 16 years later, thousands of marketers are still treating Google Ads in exactly the same way. So what is best practice in Google Ads in 2021? How do you use scripts to automate your Google Ads? And how does this impact ad copy and the way it’s created? Joining me to discuss that is a lady who’s spoken at SMX , The Marketing Meetup and HeroConf . She’s host of the PPCChat Roundup podcast and Freelance PPC Specialist at MindSwan - welcome to DMR, Anu Adegbola .…

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Podcast Interviewing Skills - with Andrew Warner from Mixergy 53:16

för 3 years sedan53:16

53:16

Content is at the heart of modern marketing mastership - and it’s very hard to continuously create great content without the help of others. And if you’re able to persuade some of the leaders in your industry that it’s worthwhile granting you some of their time, you’d better make sure that you make the most of it - you’d better make sure that you know how to interview. That’s what we’re going to be learning on episode 266 of Digital Marketing Radio - with a man who created the entire category of entrepreneur interview podcasts. Since 2008 he’s interviewed 2144 founders of key technology startups. He’s the Founder of Mixergy and the author of the soon-to-be published “Stop Asking Questions: How to Lead High-Impact Interviews and Learn Anything from Anyone” - welcome to DMR, Andrew Warner.…

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Is your email marketing strategy a bit of an afterthought? | Jenna Tiffany 41:51

för 3 years sedan41:51

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Is your email marketing strategy a bit of an afterthought? Perhaps you don’t consider email to be a serious marketing channel, and whatever you send is reactive and not planned as part of an integrated marketing strategy. In this, episode 265 of Digital Marketing Radio we’re looking at how email marketing can be a significant part of the modern marketing mix in 2022 and beyond. Joining me to discuss that is a lady who’s a Chartered Marketer and awarded Fellow of the IDM with over ten years’ marketing experience. She’s author of a new book called Marketing Strategy: Overcome Common Pitfalls and Create Effective Marketing - and she’s Founder & Strategy Director at Let'sTalk Strategy - welcome to DMR - Jenna Tiffany.…

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AUDIENCE RESEARCH: How to learn more about your audience and apply that information to get better marketing results – with Rand Fishkin 54:18

för 3 years sedan54:18

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How much do you truly know about your audience and which message you should be providing specifically for them? On episode 264 of Digital Marketing Radio we’re looking at how to learn more about your ideal audience and how to use that information to deliver much more effective marketing. Joining me to discuss that is a man who’ll spill big tech’s dark secrets if you bribe him with enough great pasta or great cocktails. He’s dedicated his professional life to helping people do better marketing through his writing, speaking and startups - and he’s currently co-founder and CEO of audience research startup SparkToro . Welcome to DMR - Rand Fishkin .…

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Out of Home Advertising: Why traditional and digital media marketing opportunities are converging - and how to take advantage - with Sam Mallikarjunan 35:32

för 3 years sedan35:32

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Have you written off traditional media? Perhaps you’ve been focusing in on online traffic, not really considering that offline could be just as valuable. Joining me to discuss that on episode 263 of Digital Marketing Radio is a man who taught Advanced Digital Marketing, Innovation Management, and Strategic Economics at Harvard University. He’s the former Head of Growth at HubSpot Labs and the current CEO & Co-Founder of OneScreen - a pandemic-produced startup set on overhauling the archaic out-of-home advertising industry. Welcome to DMR - Sam Mallikarjunan.…

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Podcast strategy: Where does a podcast fit into your content marketing mix? - with Jonny Ross 33:31

för 3 years sedan33:31

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Are you thinking of starting a podcast? If so, what are your reasons for doing so? There are well over 2 million podcasts now, but what is the commercial value of starting and publishing a regular podcast? And where does a podcast fit into your overall content marketing mix? Those are just 2 of the questions that I’ll be asking my guest on Digital Marketing Radio episode 262. He’s a digital marketing strategist with a strong background in SEO, web design and training and he heads-up Fleek Marketing - and of course, he has his own podcast - the Jonny Ross Audio Experience - welcome to DMR - Jonny Ross.…

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How agencies can increase client performance, decrease churn, and stabilize their revenue - with Shaun Clark 33:19

för 4 years sedan33:19

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Do you run or might you be planning on running a marketing agency? If so, you’ve probably experienced, or you’re going to experience clients coming and going, and revenue going up and down. In this, episode 261 of Digital Marketing Radio we’re going to be looking at why clients leave, why revenue isn’t as stable as you’d like, and how to fix it. Joining me to discuss that is the co-founder of a marketing platform specifically designed to help agencies thrive. He’s the CEO of HighLevel - welcome to DMR - Shaun Clark.…

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How to be an exceptional virtual presenter - with Oli Gardner from Be the Keynote 47:07

för 4 years sedan47:07

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How many times over the past 17 months have you turned up to yet another Zoom meeting, only to hear a cacophony of nonsense and a presenter struggling to share their slides? So you say to yourself... “If that were me, I’d be so much better.” The week after, it’s your turn - so you start your presentation fully on-form - and completely muted. Virtual presentation skills are now more important than ever - and that’s exactly what I’m going to be discussing with my guest on Digital Marketing Radio episode 260. He’s the Co-Founder of Unbounce - the landing page platform utilised by over 15,000 brands. And nowadays you can find him at Be the Keynote - helping you to become a better and more confident presenter, whether it’s on a big stage, a tiny stage or a virtual stage. Welcome to DMR - Oli Gardner .…

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5 tips on how to use content marketing neuroscience to grab your audience's attention [with Ahava Leibtag] 34:11

för 4 years sedan34:11

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We all know that content marketing is an essential part of today's marketing mix - but there are so many different forms of content - how does everything fit together? And how do you truly capture the attention of your audience in the current era of content overload? Those are just 2 of the questions that I’m going to be asking to my guest on Digital Marketing Radio episode 259. She’s a 2020 inductee into the Healthcare Internet Hall of Fame as an Innovative Individual, has 20+ years of experience in content, and is founder of Aha Media - a copywriting, content strategy and content marketing consultancy based just outside Washington DC in the US - welcome to DMR, Ahava Leibtag.…

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How to spice up your live streams and turn your continuous content into a show! [with Dre de Vera] 44:03

för 4 years sedan44:03

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When I started Digital Marketing Radio in 2014 there were 150,000 podcasts. Now, there are over 2 million of them. YouTube’s seen the same exponential growth - there are around 40 million YouTube channels in 2021. What does that mean to you as a content creator? You can’t be average any more! You need to work on your audio quality, your video quality and your production value. Your competition in 2021 is anything that competes for your audience’s attention. Your competition is Netflix. And if your content quality is bad, people aren’t going to stick around. In this, episode 258 of Digital Marketing Radio we’re going to be looking at how to create a top quality, highly engaging show on YouTube, helping you to drive engagement and retain your audience. Joining me to discuss that is a man with over 15 years of experience in search engine optimization - he's currently the Search Marketing Global Lead at Workday and founder and Host of the SEO Video Show on YouTube - welcome to DMR - Dre de Vera.…

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How to use emotional targeting strategies to enhance your website conversion rate [with Talia Wolf] 35:41

för 4 years sedan35:41

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Have you been testing and tweaking your landing pages in a continuous yet barren attempt to improve your website conversion rates? Maybe it’s time to stop changing button colours - and to start truly understanding who your visitors are, and what they want. My guest on Digital Marketing Radio episode 257 is a lady who’s taught conversion optimization on hundreds of stages including Google, MozCon and SearchLove. She and her team provide conversion optimization services for high-growth companies using customer-centric methods, emotional targeting strategies and data-driven analysis. Welcome to DMR - the Founder of GetUplift - Talia Wolf.…

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