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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Innehåll tillhandahållet av TheMuffinTop. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av TheMuffinTop eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
Greetings charming listeners! In this episode, we discuss how our New Year's was spent, look back at how our podcast and Youtube channel has expanded in its short life, and remember all the dumb decisions we made along the way!
Innehåll tillhandahållet av TheMuffinTop. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av TheMuffinTop eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
Greetings charming listeners! In this episode, we discuss how our New Year's was spent, look back at how our podcast and Youtube channel has expanded in its short life, and remember all the dumb decisions we made along the way!
Hi! It's been a while. A while back me and my friend Edie decided to revive this podcast and recorded this, only for it to sit gathering dust for 7 months. Oops! While the podcast may not be fully returning as planned, I felt like this should still be aired because why not, right? And in the off chance that this DOES end up reviving this series... welcome to season 2 of Deep Thoughts!-Owen…
Greetings glorious listeners! In this episode, Ben has mysteriously vanished again, so Morgyn and Hayden come on to discuss how Oswald the Lucky Rabbit was the one to kill JFK, the logic behind the magic bullet theory, and Owen's future amusement park!
Greetings patient listeners! In this episode, Owen talks about a responsible perchance he plans on making, a unique parade he attended, and a cool public speaker at college! Oh, and this one is very much NSFW, 18+, and all that jazz.
Greetings astounding listeners! In this episode, Ben explains some conspiracy theories that WAY too many people believe in while Owen loses hope in humanity! Also the microphone decided it'd be funny to be really sensitive for some reason so be careful if you're using headphones sorry.
Greetings joyous listeners! Morgyn has listened to every episode of the podcast and joins us (along with Thomas as a witness) to confront Ben with all the BS he's spouted over time! The long-awaited intervention commences!
Greetings remarkable listeners! In this episode, Ben conducts a job interview with Owen without telling him the position he is applying for! It's definitely a great example of how you should conduct any and all job interviews.
Greetings charming listeners! In this episode, we discuss how our New Year's was spent, look back at how our podcast and Youtube channel has expanded in its short life, and remember all the dumb decisions we made along the way!
Greetings beautiful listeners! In this episode, Ben can't come in because of work, so Morgyn takes his spot, as well as Owen's dog and a special call-in guest!
Greetings fantabulous listeners! In this episode, Ben talks about eating mold, his lack of sickness, and we reminisce on memories from freshman year PE class.Also I am aware it sounds like we are talking in a can, but I promise we're using a new microphone we're just a little too far away from it. Oops.…
Greetings fabulous listeners! In this episode, Ben talks about his Christmas traditions, Hayden talks about his Christmas movie rating, and Owen learns about some movies he hasn't seen yet but probably should have by now. Merry Christmas!
Greetings delectable listeners! In this episode, Hayden makes a surprise guest appearance and Ben quizzes us on some common Mandela effect scenarios!B-Roll (ska) - Islandesque by Kevin MacLeod is licensed under a Creative Commons Attribution 4.0 license. https://creativecommons.org/licenses/by/4.0/Source: http://incompetech.com/music/royalty-free/index.html?isrc=USUAN1100315Artist: http://incompetech.com/…
Greetings, fabulous listeners! In this episode, Ben and Owen struggle to come up with things to talk about, which naturally leads to random topics, such as the "personality" test we took recently!
Greetings darling listeners! In this episode, we bring our friend Thomas on to tell us a story of a totally legit mission trip to Costa Rica and Ben discusses his concerning sick day routine.
Greetings splendiferous listeners! In this episode, we bring Hayden back on as a guest, discuss Ben's black hole stomach, and various things that happen during fall!
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