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Customer Experience Principle #2 - Customer Expeience and Customer Service are not the same thing
Manage episode 284911770 series 2876004
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In this week's show, further to last week's principle, Ian talks about the fact that Customer Experience & Customer Service are not the same thing. Customer Service is something the business does, and CX is something the customer gets. However the experience the customer gets doesn't just come from the service, it comes from the product & channel experiences too...
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