Episode 180 - Make a Brand That Stands Out

Custom Apparel Startups

How To Make Your Brand Stand Out

There are tons of t-shirts shops, sign shops, restaurants and insurance companies everywhere. The world is a busy place. How do you make YOUR brand stand out? How does something emerge amongst the noise?

If you want to learn about standing out, watch some nature documentaries. You can see how birds spread their wings, sing or flash bright colors.
It's not just about standing out though, it's about building an audience, and trust and a desire to do business with YOU and YOUR COMPANY.

Be Original / You - Pick a style or a theme that fits your niche, personality.

Be Sincere - this brand should be sincere. If you are fake or try to be someone you aren’t, people will pick up on it.

Tell a story - share the dream of your business, your personal dream.

Be consistent - stick with ideas, colors, styles, etc. Don’t try to be business professional on your website, then be quirky and cool on social media. Make sure it all ties together.

Action Items - Suggestions

Get celebrities / Influencers - Know local celebrities? Even "mini celebrities" like the local high school football coach, or the leading home run hitter in the high school baseball team, or the owners of popular businesses. If you can get their endorsements it helps.

Who do you know that's in a position to influence a lot of people?

• Preacher
• Teacher
• Local Politician
• News anchor
• Radio host
• Entertainer

Pay to get your name out there - if your brand supports children, be a sponsor of a local children’s event. if your brand has to do with local sports, give away a bunch of free hats to kids. Use social media to share big stories, even with boosted or paid ads.

• Make a list of online or local "happenings" /events that could relate to your brand
• Find out the best way to participate in these sympathetic-to-brand events
• Rent a table
• Advertise in flyer
• Buy time or space

Hire someone to help you brand - if you aren’t a graphic artist or a branding expert, find someone who is and get them to help with your style: Fonts, logos, colors, etc.

• PR firm/person
• PPC expert
• Marketing company
• Web developer
• Social media pro