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The Business Case for CSR
Manage episode 156752484 series 1199031
Innehåll tillhandahållet av Laura Ewan and Kate Attilio. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Laura Ewan and Kate Attilio eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
Every firm is doing something to give back to the community. But not many firms are capitalizing on that from a marketing and branding perspective - which is a huge missed opportunity! Marketers must realize the business case for corporate social responsibility (CSR).
On this week's episode, we chat with Katie Garrett, Account Director at Rep Equity about the value of CSR to your organization and engaging employees, and how to market cause work without patting yourself on the back.
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